The Internet is like an endless wilderness for small business owners with small budgets, and most simply end up getting lost in cyber space - but the 'small fry' of business can turn that around by practicing some simple survival techniques.

CEO of Gopher.co.nz, John Campbell, says the first thing a business owner should have when taking their business into the cyber wilderness -- like any experienced tramper prepared for the worst - is a map (a plan) to help make them visible on the Internet.

The plan should include the following 5 actions for getting found:

1. Experienced trampers carry a whistle to make a noise when they're lost.

The Internet equivalent for business owners is online advertising with internet news sites, Google pay-per-click campaigns and online directories, to attract customers to the company's web presence.

2. Trampers use beacons to help get them found. Internet 'beacons' are good quality keyword and keyword phrases that the customer is most likely to enter in the search engine when looking for the company's products or services.

3. When lost, sit tight.

"Once you have your URL, your online directory listing and an online advertising campaign, don't chop and change - sit tight. The longer you have a consistent listing, the higher you rise in the search engine rankings."

4. Never give up trying to draw attention to the business.

"Update your content at least once a month - it is imperative, if you want to be found," says John

5. Search for visible landmarks to help orientate yourself because customers gravitate to those landmarks. In the cyber wilderness, those landmarks are online news sites and credible Internet directories.

If you follow these five simple survival techniques when venturing into the cyber wilderness, you will get found by your customers.