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Holden outlines $50m investment programme in NZ

Fuseworks Media
Fuseworks Media

Holden today detailed its multi-year $50 million investment in the future of the brand in New Zealand.

Speaking at the official unveiling of the new generation Holden Commodore range in Auckland, visiting President of General Motors International, Mr Barry Engle said Holden is laying down the groundwork for long-term success in New Zealand on the back of its investments in customer experience, facilities, technology and people.

"New industry-leading technology, a modernised retail presence and indeed, fantastic new generation vehicles set Holden up for a great future - a future probably beyond most people’s imagination," Mr Engle said.

Holden and its dealer network have embarked on an upgrade programme across the brand’s 51 locations across the country, including 16 new store builds and major developments. All locations will transition to a modernised Holden aesthetic and interior spaces that elevates the customer experience.

This comes hot on heels of recent upgrades to Holden’s New Zealand headquarters and a 50% expansion of the company’s parts and distribution warehouse in South Auckland.

Mr Engle also today joins Holden New Zealand staff to officially open the recently completed Holden Training Academy at Auckland’s airport precinct. It will be the hub of Holden’s investment in the 1,400 women and men that go to work each day to serve the many thousands of Holden customers across the country.

Holden New Zealand’s Managing Director, Kristian Aquilina said the company is transforming many aspects of its business, including the customer experience, brand and products.

"Holden is undergoing a product renaissance, launching 24 new vehicles between 2015 and 2020," Mr Aquilina said.

"Today we took the next step unveiling the new generation Commodore range for the first time in New Zealand - a vehicle that will challenge perceptions of the iconic nameplate."

The investment programme will also enable exciting new connectivity technology that will change the way its customers interact with their Holden.

Holden will introduce game-changing Onstar technology as part of every new vehicle introduction from late 2019. Onstar give Holden cars the capability of connecting to the internet, enabling a suite of services for its customers including to manage their vehicle remotely from their smartphone.

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