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Naming rights opportunity for iconic Wellington event

Fuseworks Media
Fuseworks Media

After another successful event last weekend, Wellington’s iconic Round the Bays fun run is looking for a new naming rights sponsor.

Organised by Sport Wellington, Cigna New Zealand has been the principal sponsor for Round the Bays for the last four years. This has been a very successful partnership with the participant growth of the event tracking at 7% during this time.

"Sport Wellington has had a great partnership with Cigna. Together we’ve grown the participation numbers and increased awareness around the importance of physical activity for health and wellbeing. We are very appreciative of the support that Cigna have given us over the last four years and we look forward to continuing our relationship with them in other areas of the business," Phil Gibbons, CEO, Sport Wellington said.

14,455 people participated in Wellington Round the Bays on Sunday making it New Zealand’s third largest event of its type. With a database reach of just over 50,000 and a significant marketing and social media campaign, Sport Wellington has had the sponsorship property independently valued to ensure that the investment it’s seeking is comparative to the current market rates.

"In its 41st year of running, Round the Bays is truly an iconic Wellington event. The naming rights sponsorship opportunity offers either a ‘proud to be Wellington’ business, or one wanting to gain growth in the Wellington market, a rare opportunity to align themselves with a positive and highly thought of event," Gibbons said. "The event has been steadily growing every year and we’ve got plans in place to continue this trend."

Cigna New Zealand Head of Sales and Marketing Suzanne de Geus is full of praise for the event: "We’ve had a great relationship with Sport Wellington, and have enjoyed being part of this iconic Wellington event for the last four years.

"While the time is now right for us to look at other opportunities, we will continue to partner with Sport Wellington in other ways."

Businesses interested in discussing this sponsorship opportunity should contact Kirsten Kilmister, Commercial Development Manager, Sport Wellington on email

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