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Unprecedented Pride In Print Awards haul for Wellington printer

Fuseworks Media
Fuseworks Media

Gravure Packaging (GPL) has achieved an unprecedented number of wins at this year’s Pride In Print Awards, earning prestigious Category and Process Awards, five Gold Medals and a Highly Commended citation.

The Petone (Wellington)-headquartered firm’s full list of wins this year entails:

- Category Award (Industry Development and Creativity, Sustainable Print For Tomorrow’s World) -- Ausgreen, 1L UHT Milk

- Process Award (Gravure) -- Kiwi Farm, Kiwifruit Juice

- Gold Medal (Labels) -- Kiwi Farm, Kiwifruit Juice

- Gold Medal (Packaging) -- Whittakers, 3 Pack Coconut Slabs

- Gold Medal (Business Print/Export) -- Chobani, Chinese New Year Special Edition

- Gold Medal (Industry Development and Creativity) -- Bayer, Berocca Tropical Orange

- Gold Medal (Industry Development and Creativity) -- Ausgreen, 1L UHT Milk

- Highly Commended (Business Print/Export) -- Resmed, AirTouch Lidding

Extremely proud of his team’s achievements, GPL managing director Greg Chapman says such a Pride In Print return reinforces the firm’s commitment to investing in world-class people, equipment and processes.

"That commitment is enabling us to successfully compete in the global packaging marketplace and continue to win valuable export work," he says.

The Category Award-winning Ausgreen light-protection shrink sleeve features GPL’s ground-breaking, environmentally-friendly "BLIZZARD" technology.

"In applications where protection from light is required, brand managers have traditionally used opaque plastic PET bottles and TetraPaks, which are unfortunately not recycled in Australia and New Zealand, and so end up in landfills.

"Our goal was to eliminate this compromise and, following three years’ development, in 2017 we launched BLIZZARD.

"Sandwiched into the shrink sleeve structure, this technology acts as a selective light protection barrier. It provides brand managers with an excellent, bright and colourful aesthetic, a good light barrier and, in concert with the use of transparent PET bottles, an end product that can now be recycled."

Although acknowledging light-blocking shrink sleeves are not a new technology in of themselves, Mr Chapman says the particular type of coating sandwiched in the BLIZZARD structure is.

"The innovation behind it is very smart. There’s some science to making a light-protection shrink sleeve good enough, with less ink, for use on clear bottles.

"To date, our solution has provided the opportunity for 7.6 million plastic bottles to be recycled and, due to the technical benefits of the process, has comparably used both 2500kg less ink and 200,000kg less Titanium Dioxide."

Turning to the Process Award-winning Kiwi Farm work, Mr Chapman says his firm was able to replicate the "beautifully-designed" label through innovative "GravureHD" cylinders developed over the past two years.

"The photography capturing the freshness of the kiwifruit and leaves was paramount to the Kiwi Farm juice brand, which undertook a major rebrand in 2017. Our cylinders have replicated the finest details of the leaves and even kiwifruit hairs, which was previously unachievable."

Mr Chapman says the ultra-high-definition being produced by the GravureHD cylinders, which were developed in partnership with the firm’s ink supplier and cylinder engraver and required investment in new printing press equipment, is "far exceeding" the industry standard.

"Furthermore, while not only enhancing the high-quality imagery that gravure is known for, this advancement delivers two significant environmental benefits -- we need less overall volume of ink and there are serious power savings to produce a given job."

Mr Chapman adds that the innovation being shown in such developments as BLIZZARD and GravureHD provide GPL with industry-specific advantages to ensure both the firm and the gravure process remains "ahead of the pack".

GPL was also recently named the printer of the world’s best gravure process label in 2017 by the L9 group of international label associations. A shrink sleeve produced for a Chobani yoghurt 170g tub saw GPL win the Gravure Class in the L9’s prestigious World Label Awards (WLA) competition, which is colloquially known as the "technical Oscars of the global label industry".

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