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The first RAM 1500 comes off the Australian production line

Fuseworks Media
Fuseworks Media

The first RAM 1500 has come off the Australian production line where the legendary American truck is being remanufactured into right hand drive and it was driven straight into container heading Fieldays at Hamilton and its New Zealand launch on 13 June 2018.

At the wheel of the very first RAM 1500 was Roger Zagorski, the Managing Director of Australia’s official factory appointed RAM importer and distributor, the Ateco Group.

"With the official launch of the RAM 1500 just weeks away, it was great to be at the wheel of the first of what is now a steady stream of RAM 1500 Trucks that are coming off the Melbourne production line, even if we had to put straight on a boat to New Zealand, but Fieldays is the perfect venue for the launch," said Mr Zagorski. "The RAM 2500 and 3500 have paved the way for RAM 1500, but the new truck takes RAM into the heart of the premium Ute market in New Zealand. It has major advantages over its rivals and so the volume expectations are on quite a different scale to those of the RAM 2500 and 3500. This is why we have a new purpose-built production line in Melbourne that is producing RAM Trucks that are without a doubt full production quality."

"The designers, engineers and technicians on the production line, along with the Australian component suppliers with which we are working, have done a remarkable job on the remanufactured RAM 1500. This is a world-class vehicle of which they can be truly proud," says Mr Zagorski.

When the RAM 1500 launches in New Zealand at Fieldays, it will do so with significant advantages over its rivals. The RAM 1500 will be powered, as standard, by the automotive legend that is the 5.7 litre HEMI V8 engine, marking a return of the V8 powered Ute to the New Zealand market. The RAM 1500 is significantly larger than its market rivals and will offer the ability to tow up to 4.5 tonnes, a tonne more than the rest of the market. It will also offer features and options that are simply not available on lesser Utes.

"The moment that Hemi V8 sprung to life at the end of the production line for the first time, accompanied by its unique throbbing sound track, it was audibly clear that the RAM 1500 will offer New Zealand something that is uniquely capable to meet all the demands of a Kiwi lifestyle or business," says Mr Zagorski. "I am sure, as it rolls into dealers throughout New Zealand after its mid-June launch in Hamilton at Fieldays, it will be clear that the RAM 1500 will set a host of benchmarks."

Full pricing and specifications for the RAM 1500 range for New Zealand will be announced when it is launched in mid-June at Fieldays.

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