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Rental rebrand with focus on the digital age - Colliers

Fuseworks Media
Fuseworks Media

Pure Property launches into the Queenstown property management market today, heralding a fresh brand in this competitive sector. Pure Property is a rebrand of hoamz to rent, a property management company established in the Queenstown-Lakes district since 2005 with a large portfolio of residential rentals. The rebrand focuses on the core propositions of great returns, smart solutions and sound advice for its customers across its new logo, positioning and website.

Business Manager Fred Bramwell explains that the need for a rebrand came from a move toward a more digitally-focused business, responding to the demands of the current market. ‘Property owners come from all over the globe and are increasingly seeking a solution online. Pure Property’s fresh, contemporary look and feel alongside an improved digital presence will propel the business into 2018 and beyond. We are proud to be ahead of the curve in a rapidly evolving industry, and our new brand identity as Pure Property illustrates the focus which we as a company have’, says Bramwell.

Online campaigns across Google, print and social media will introduce the brand new, responsive website to the market. Website visitors will also find a growing dedication to market education, with a news page showcasing the latest information in property management and residential rentals.

Alongside the new brand, business processes have moved onto industry-leading software enabling property managers to improve communication with owners and tenants and providing clear and concise financial reporting. Owners are invited to login to the software to monitor their rental property performance from the comfort of their own home. An office move tops off the changes, with the business operating out of 10 Athol Street in central Queenstown.

With the extensive rebranding commitment, the company will continue to offer all of the property marketing and management tools they have specialised in for over a decade while investing further in both marketing technologies and customer support. 

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