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Kiwis 'get set and forget', regular investing with Sharesies

Fuseworks Media
Fuseworks Media

Kiwi Investment company, Sharesies, yesterday launched auto-invest. Investors can now set up an automatic investment into their choice of funds on Sharesies. Sharesies’ also introduced new pre-made fund groups to help investors choose what to invest in, focusing on responsible, global and kids fund groups.

Sonya Williams, a Sharesies co-founder, says these updates allow investors to take control of their financial future and supports Sharesies’ recommendation of dollar-cost averaging, where an investor makes regular investments regardless of market conditions.

"Auto-invest will really help our investors build a diversified portfolio and stick to a regular investment strategy, building a healthy investment habit," Williams says. "We know that good returns are often achieved from regular investing, rather than putting a lump sum on a single fund, and we want to make that option easier for investors. Most Kiwis contribute to KiwiSaver and it’s painless because you don’t need to think about it, but you recognise the benefits. Sharesies’ auto-invest aims to do something similar, making people’s lives better by regular investing." "For example, if you’d invested $50 per week in the NZ Top 50 over the last 5 years, it would be worth over $19,000 now-that’s a lot of money for a $50 a week investment," Williams says.

Adding to the efficiency of auto-invest, Sharesies have created four pre-built fund groupings, called Orders, targeting specific interests that help investors choose what to invest in.

"We know that a lot of our customers are keen on responsible investing, so one of the Orders is aimed toward that market. Alongside this we have a global order and an order aimed at kids, which has specific tax advantages for young people," Williams says.

If none of these orders suit, there is also a DIY order that allows customers to build their own if they already have a clear idea about what to invest in.

Auto-invest allows people to select the amount and frequency of their payments with a minimum deposit of $5. This comes after Sharesies’ fractional share launch in March, which gave investors the freedom to invest without a minimum buy-in.

"We know that customers love the idea of a set-and-forget investment, but they also want to keep some money aside to invest when they like. This new launch allows customers to do both these things for the first time," Williams says.

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