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NSPR expands sustainability clients

Fuseworks Media
Fuseworks Media

The Better Packaging Co has appointed NSPR, known for their experience and knowledge in the sustainability space, as its PR agency.

The Better Packaging Co was established in March 2018 by Rebecca Percasky and Kate Bezar and is fast becoming, not only New Zealand’s most trusted source of sustainable packaging, but internationally recognised. Their distribution centres in New Zealand, Australia, United States of America, Asia and the United Kingdom now service customers in 42 countries. Managing director of NSPR, Niki Schuck says it is an exciting brand to be working with.

"Rebecca and Kate created The Better Packaging Co out of their concern for the environment and the amount of plastic, particularly in eCommerce, that ends up in landfill. Their passion is infectious, their authenticity is admirable, and their results speak for themselves - growing on average 15% a month."

Bezar says they were drawn to NSPR because of their shared passion for sustainability and their strong track record of impact and credibility in this space.

"We feel such a sense of urgency to replace as many single-use plastic items with more sustainable alternatives as quickly as possible and having NSPR as part of the team will help us achieve that. They know this space inside out and their connections and enthusiasm are already paying dividends for us."

The Better Packaging Co clients include Elle McPherson’s wellness brand WelleCo, Maybelline, Rip Curl, Karen Walker, Allbirds and Ravensdown to name a few. In addition to The Better Packaging Co’s online store, Warehouse Stationery and ecostore have recently become stockists.

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