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Airbnb says guests pump $262m into restaurants and cafes across NZ

Fuseworks Media
Fuseworks Media

Airbnb guests are estimated to have spent at least $262 million in New Zealand restaurants and cafes, supporting small businesses and local jobs in communities across the nation.

More than 90 per cent of New Zealand Airbnb hosts have said they recommended restaurants and cafes to guests, ensuring vital tourism dollars are spent locally and economic benefits are spread beyond the usual tourist hotspots and CBDs.

Airbnb’s guest community spent at least an estimated $262 million at restaurants and cafes in New Zealand in 2018, according to the survey findings. If spending levels remain the same, Airbnb guests are estimated to spend over $343 million at Kiwi restaurants and cafes in 2019.

Airbnb’s Country Manager for Australia and New Zealand, Susan Wheeldon, said hosts play a significant role in driving this spend, with 91 per cent of those surveyed indicating they’d provided guests with recommendations.

"Local hosts play such an important role in encouraging guests to try out local venues and spend their money in the communities in which they’re staying," she said.

On average, Airbnb guests in New Zealand said 45 per cent of their spending occurred in the neighbourhoods in which they stayed.

"The unique nature of our platform encourages guests to get off the well-beaten path and stay and spend in areas outside the traditional tourism areas," Ms Wheeldon said.

"We’re committed to doing our part to ensure tourism continues to grow sustainably and also benefits those areas that have traditionally missed out, such as communities across regional New Zealand."

Airbnb guests staying in Auckland alone spent at least an estimated $72 million on restaurants and cafes in 2018. For 2019, that figure is expected to exceed $84 million.

Globally, Airbnb guests spent at least an estimated $36 billion- at restaurants and cafes in 2018 based on data for 46 countries and regions alone. If spending levels remain the same, that figure is estimated to exceed $45 billion in these same locations in 2019.

About Airbnb

Airbnb is one of the world’s largest marketplaces for unique, authentic places to stay and things to do, offering over 7 million accommodations and 40,000 handcrafted activities, all powered by local hosts. An economic empowerment engine, Airbnb has helped millions of hospitality entrepreneurs monetise their

spaces and their passions while keeping the financial benefits of tourism in their own communities. With more than half a billion guest arrivals to date, and accessible in 62 languages across 191 countries and regions, Airbnb promotes people-to-people connection, community and trust around the world.

-2018 estimated guest spending at restaurants and cafes in 46 countries and regions is based on internal Airbnb data and approximately 14,000 responses to a voluntary survey sent to a sample of Airbnb guest accounts that had taken a trip to those places in 2018. 2019 estimates are based on the 2018 spending levels and Airbnb internal data for January-October 2019 and October-December 2018 periods. All other percentages related to Airbnb host and guest behaviours are based on more than 237,000 responses to the same voluntary survey to sample of Airbnb guest accounts around the world. No payment or other incentive was provided in exchange for completing the survey.

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