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All-new BMW i3 electric car revealed in Auckland

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Fuseworks Media
Fuseworks Media
All-new BMW i3 electric car revealed in Auckland

BMW New Zealand revealed the future of sustainable personal mobility in Auckland today, with the national premiere of the all-new BMW i3 electric car.

Assembled guests had the opportunity to see the generous proportions and experience the practicality of the new model for themselves, with the BMW i3 ‘open for business’ as part of its local debut.

They were also able to gain an appreciation for the spaciousness of the interior, sit on seats covered in naturally tanned leather and view dashboard elements constructed from sustainably sourced eucalyptus wood as well as engage with technological elements of the BMW i ConnectedDrive suite of features.

The left-hand drive showroom model, on loan from BMW AG, will be used as a display vehicle before the official launch of BMW i3, which is scheduled for the fourth quarter of this year.

"The new BMW i3 is a groundbreaking model as it is a tailor-made electric vehicle constructed from a clean sheet design. This enabled engineers to utilise new light-weight construction techniques, such as extensive use of carbon-fibre, as well as creating an extremely functional and safe passenger cell," said the Managing Director of BMW New Zealand, Ms Nina Englert.

"The BMW i3 operates as a purely electric vehicle, meaning zero fuel and zero emission motoring, and if the range extender is utilised returns a miserly fuel consumption of only 0.6l/100km."

"Therefore, the BMW i3 will have particular appeal for people and businesses who want to make a real statement with regards to their green credentials."

The BMW i3 can be fully charged in three to six hours via a BMW i wallbox home charger, which provides up to 150km range when using purely electric power. When working in tandem with a range extender, the potential range is more than doubled to a maximum of 340km.

This equates to a range the equivalent distance of Auckland or Wellington to National Park, or driving between Christchurch and Picton.

Power and torque is an impressive 125kW and 250Nm respectively, and the BMW i3 covers the 0-100km/h acceleration test in only 7.9 seconds.

As part of the reveal, Ms Englert also advised pricing for the BMW i3 and also the sales channel which will be used to retail the new model.

"The BMW i3 will have a driveaway price from $83,500, which includes three year scheduled servicing and a five year warranty as standard. We consider this to be a very competitive price for what is absolute leading edge technology," said Ms Englert.

"Understandably, demand for the new model is particularly high and BMW dealers around the country have been reporting strong interest, with some even taking deposits from enthusiastic potential i3 owners - and that was even before the price was announced," she added.

In keeping with the distinctive appearance of the new BMW i sub brand, a new look and feel for BMW i dealers is being introduced around the globe and is currently being implemented at Team McMillan BMW in Auckland.

"There are specific requirements involved in becoming a BMW i dealer, and considering the investment required as well as the comparatively initial low volume of this unique model range available to BMW New Zealand, we have decided to start with one BMW i dealer," said Ms Englert.

"However, all other eight BMW dealers are in a position to help their customers facilitate enquiry and purchase of a new BMW i model. The i3 can be delivered at the BMW dealership closest to the customer’s home."

Due to a number of considerations, not least of which is the overwhelming international demand for the new model, supply of the new model is extremely limited.

"Given the high proportion of renewable energy available in New Zealand, Kiwi motorists are in a unique situation to take a real leadership position when it comes to sustainable motoring," said Ms Englert.

"With BMW i, there is now a premium electric vehicle offering with which to make this an attainable reality."

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