Amway, one of the largest direct selling companies in the world, has signed Vodafone to provide mobile services to its New Zealand business owners.

With more than 100,000 Independent Business Owners in New Zealand and Australia, Amway offers a range of high quality products to consumers such as Nutriway vitamins, Artistry beauty products, Emma Page Jewellery and XS Energy Drinks.

"Amway is delighted to partner with Vodafone, one of the world's largest mobile phone groups. Vodafone offers Amway an energetic high-tech partner to help substantially grow our business. This partnership will help Amway to connect with thousands of new consumers," Michial Coldwell, General Manager of Amway of New Zealand and Australia, said today.

"We're thrilled to land what has to be one of the most exciting accounts in New Zealand today. Vodafone is looking forward to working with Amway and to delivering world class mobile services to one of the world's best known brands," says Vodafone's Director of Sales Grant Hopkins.

The deal will see Vodafone handsets and services being promoted through Amway's Independent Business Owners in New Zealand. Customers will be able to benefit from a wide range of market leading services to aid their connectivity.