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ASB Launches First Virtual Branch On Facebook

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Fuseworks Media
Fuseworks Media
ASB Launches First Virtual Branch On Facebook

World first 'Virtual Branch' Facebook application

Real-time, secure, online conversations with an ASB Banking Specialist

ASB's Virtual Branch is open to everyone, wherever they are in the world In what's thought to be a world-first, ASB has expanded its branch network online, launching a real-time, person-to-person banking application on Facebook - ASB's 'Virtual Branch'.

ASB's new Virtual Branch application on Facebook offers real-time, secure and private conversations with ASB banking specialists, building even stronger relationships with customers through virtual excellent customer service. It is open from 8am to 9pm seven days a week for service to all members of the public, wherever they can access Facebook. ASB General Manager Internet Banking, Anna Curzon, says ASB has always been committed to supporting its customer community, wherever they are.

"By adding Facebook and other social media channels, customers and potential customers can choose to connect with ASB in the ways they are most comfortable with, whether it be by branch, the Contact Centre, mobile banking, ASB's FastNet internet banking or now the ASB Virtual Branch on Facebook." "We recognise that New Zealanders are increasingly using social media, and it has become an everyday part of many of our customers' lives," she says. "This is clearly demonstrated by the success of our Twitter account. Opened more than a year ago, it now has over 1,200 followers and has become an invaluable channel for us to interact with our online communities, both customers and non customers. We expect greater success from our ASB Virtual Branch on Facebook and since launching the official ASB Facebook page, we've seen a great amount of interest with over 2,500 "likes" to date and numerous interactions."

Ms Curzon says the ASB Virtual Branch is being launched on an initial trial basis to gauge customer interest. It will offer the same excellent service that customers experience through our other ASB channels, offering secure conversations with a range of banking specialists.

"We expect that ASB's internet banking services FastNet Classic and FastNet Business will still be the primary channels for most online transactions. Our ASB Virtual Branch will work alongside FastNet by providing confidential banking advice on a range of products and services. Customers will be able to chat with our dedicated team about any issues - from home loan options, to simple savings tips, or how to access foreign currency for an overseas trip. The Virtual Branch will be able to carry out the same services as our Contact Centre."

"We believe this is the first 'Virtual Branch' application of its kind to be launched by a bank on Facebook, anywhere in the world," she says "It's really exciting for us to be able to run this application on Facebook and we're working closely with our customers to understand more about what they want from us in social media."

ASB's Virtual Branch is staffed by a dedicated team from our branch network, located at ASB's New Zealand-based Contact Centre.

To visit the ASB Virtual Branch go to www.facebook.com/asbbank.

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