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Auckland Airport announces Chinese social media travel app

Fuseworks Media
Fuseworks Media

Auckland Airport has announced today that it will be using the new travel app on China’s largest social media platform, Sina Weibo, to attract more international tourists to New Zealand.

Glenn Wedlock, Auckland Airport’s general manager aeronautical commercial, says, "This is an exciting development for our tourism industry and will certainly entice more Chinese travellers to New Zealand."

Sina Weibo has over 540 million registered users, of which 54 million are active daily users and 62 million are travel enthusiasts. There are 2.6 million daily mentions of overseas travel on the social media platform and 2 million daily users who mention travel. The Sina Weibo new travel app is

"China is now New Zealand’s second largest international visitor market with 222,720 arrivals for the year ending July 2013. On top of that visitor increase, Chinese visitor spend has increased by almost 25% to $645 million in the year to June 2013. Average Chinese visitor spend is now $3,100, which is well above the $2,300 average tourist spend, and the length of stay of Chinese visitors has increased from three to four days," says Mr Wedlock.

"An increasing number of these Chinese visitors, approximately 40,000, are independent travellers. These tourists are not part of a formal travel group and wish to create their very own New Zealand tourism experience."

"Auckland Airport identified the changing needs of Chinese tourists and saw a gap in the market to help the independent travellers book their New Zealand holiday. Our innovative partnership with Sina Weibo allows us to do just that using their new travel app."

"The travel app enables Chinese users and potential visitors to create their travel itineraries and share them with their Sina Weibo followers. It also allows them to search and find special New Zealand travel deals offered by our tourism industry."

"To celebrate the launch of the Sina Weibo travel app Auckland Airport is offering six return trips to New Zealand. We will provide a return airfare and a $5,000 contribution for the best self-drive holiday created on the travel app, the best food and beverage holiday and the best adventure holiday. We will also provide a return airfare for the most shared self-drive holiday, the most shared food and beverage holiday, and the most shared adventure holiday created using the travel app. The competition opens on 15 August and closes on 15 September 2013. The winners will be selected by our team of judges from Sina Weibo."

"The New Zealand Journeys Sina Weibo travel app is now the best place to go in China if you want to organise a good value New Zealand holiday with lots of travel deals and prizes."

"The Sina Weibo app will help ensure that Chinese visitor numbers continue to grow and that New Zealand’s tourism industry continues to enjoy the increasing benefits of this very important travel market," says Mr Wedlock.

Sina Weibo’s general manager of marketing strategy, Ken Hong, says, "Travel has always been a social experience, whether it’s planning that perfect trip or sharing those unforgetable moments during or after the trip. Sina Weibo, being one of the largest social platforms in China, has already been used by millions of Chinese travellers to discuss and share their travel experiences. Now, they can actually plan an entire trip on the Sina Weibo platform with the new travel app. The app will also make it easier for travellers to share their wonderful memories with their friends on Weibo after the trip."

"We are very happy Auckland Airport became the first client to use our new travel app to help Chinese travellers discover and plan their trips to New Zealand. I hope more and more Chinese consumers can create their perfect vacation to the beautiful New Zealand and share their experience with their friends," says Mr Hong.

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