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Black + White Declares War On Prepay Pricing

Fuseworks Media
Fuseworks Media

28 OCTOBER 2008 - Revolutionary mobile operator Black + White launched today, promising to help prepay users save on mobile calling without having to sign long-term contracts.

"New Zealanders with prepay mobiles don't know what rates they pay as they never get a bill. They are paying a lot for the freedom of not having a long-term contract. We're here to give them a better deal. We are now at war against prepay," said Black + White CEO Johnathan Eele.

Black + White is offering no-term contracts in combination with a simplified menu of calling, text and email plans that will offer great mobile calling for Kiwis, especially those with prepay mobiles.

By international standards, New Zealand has an extraordinarily high proportion of prepay mobile users who pay higher calling rates than phone users with a 24 or 36 month contract.

"Around 70% of mobile users in New Zealand use prepay. Internationally that figure is more like 40%. Those figures show that Kiwis don't want to be locked into complicated plans for up to three years - and until now they've been paying through the nose for the freedom of not having a mobile account. From today, all that changes."

Mr Eele said Black + White offers mobile phone users their choice of calling rates and minutes and 600 FREE texts per month. Black + White members can also buy mobiles at near wholesale rates despite never being committed for more than 30 days.

"People are sick and tired of mobile phone companies having them over a barrel and using 'confusion as a marketing strategy'. We're making things simple and saving people significant amounts of money without asking them to sign their lives away," he said.

Black + White has coverage in 97% of the places Kiwis live, work and play and provides access to international roaming in over 120 countries. "It's a scandal that two million New Zealanders have been sold mobiles that are now not even capable of roaming in Australia," said Mr Eele.

Switching to Black + White Black + White is a web-based company and all new members can sign up online. New mobile phones with manufacturer's warranties can be purchased at parallel imported prices via their website or from trademe. Mobile users that have an unlocked mobile with a SIM card can use their current phone by inserting the provided Black + White SIM. All 027, 021 or 029 numbers can be transferred to Black + White. Black + White's phone-based member helpdesk can be called free of charge.

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