New Zealand's much loved Brancott Estate wines are unveiling a contemporary new look in early 2012, with distinctive and innovative packaging being launched across the entire range. The new look truly reflects the brand's story and honours the heritage of Brancott Estate.

At the heart of the impactful design is a unique split label and stylised logo, each focused on celebrating the heritage of Brancott Vineyard, where the original Marlborough Sauvignon Blanc vines were planted.

"The new packaging revitalises the look of the entire Brancott Estate range, whilst ensuring that the cleverly designed die cut label keeps the brand's unique Marlborough heritage as a key element," says Patrick Materman, chief winemaker.

"The clean freshness of the new modern look for Brancott Estate speaks of the crisp, vibrant wine styles that have made Marlborough famous."

The contemporary new look packaging for Brancott Estate still and Brancott Estate sparkling is being rolled out in New Zealand from early February 2012 followed by Living Land and Letter Series wines.