The Peabody family, owners of New Zealand’s Craggy Range Winery, have announced a strategic partnership with Benjamin de Rothschild and his family to produce high quality Marlborough Sauvignon Blanc and Pinot Noir. The partnership will produce wines under the Rimapere label, a brand name derived from the indigenous Maori language of New Zealand meaning "five arrows". The five arrows are a symbol of the five branches of the Rothschild family, arguably the world’s most famous winemaking family.

In announcing the partnership, Terry Peabody said "We are delighted to develop an association with such a revered wine family and look forward to a long and prosperous relationship. It is also a significant endorsement of the reputation of New Zealand, and the Marlborough region to have attracted such a distinguished wine family. We look forward to Rimapere becoming one of the region’s most prestigious wine brands in the years to come."

Benjamin de Rothschild has also announced the purchase of a 26 hectare vineyard on Rapaura Road, in the heart of Marlborough’s iconic "golden mile", home to some of the regions greatest wines. "This spectacular vineyard will become the home of the Rimapere brand, and represents my family’s long term commitment to our partnership and expanding our prestigious international wine portfolio."

The first wine that will released by the partnership in September, will be the 2012 Rimapere Sauvignon Blanc, made from grapes grown in the Rapaura sub-region of Marlborough’s legendary Wairau Valley. The wine will be distributed through the extensive international distribution networks established by both Craggy Range and Compagnie Vinicole Baron Edmond de Rothschild. This wine, and those to come, will be made under the direction of the Craggy Range winemaking and viticulture team.