The Warehouse announces its third Design for Everyone collaboration

The Warehouse today announces the third brand to launch under its Design for Everyone programme, Saben Says. The handbag range has been designed exclusively for The Warehouse by Saben owner and designer Roanne Jacobson and will be available in Extra stores from 17 March, from just $29.99.

A well-established New Zealand fashion brand, Saben has been producing the latest in quality handbags and accessories for the last decade and Saben Says is set to introduce Roanne's sought after creations to a whole new audience.

Jacobson says, "This is an exciting collaboration because The Warehouse offers consumers affordable fashion to complete their look from season to season and my new collection, Saben Says, will complement the ranges perfectly."

"It's great to be able to give New Zealand women the opportunity to buy stylish handbags at affordable prices," she adds.

The Warehouse's Design for Everyone programme is an umbrella brand which follows the international trend of making designer collections accessible to everyday customers.

Since its introduction in 2008, Design for Everyone has been hugely successful, launching with Republic design duo Peter Reid and Graham Dickie's homewares range Republic Revolution and, more recently, Kiwi supermodel Rachel Hunter's fashion range Rachel.

The Warehouse's CEO, Ian Morrice says the programme has proven to be a very worthwhile venture for the company, helping to expand the business by appealing to trend and fashion-conscious customers.

"Design for Everyone is all about making designer collections available to all Kiwi's at bargain prices.

"We see the programme as complimenting our core business objective, which is to make the desirable affordable for all New Zealanders and we remain committed to meeting our bargain shoppers' needs," say Morrice.