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Emirates Extends Partnership With Western Force

Fuseworks Media
Fuseworks Media

Emirates, the Dubai-based global airline, has extended its naming rights partnership with the Perth-based Western Force Super Rugby franchise for a further three seasons. Emirates airline has been naming sponsor since the club's 2005 inception and the new deal will see Emirates maintain pride of place on the front of the ocean blue jersey until at least the end of the 2013 season. In extending the partnership Richard Vaughan, Emirates' Divisional Senior Vice President - Commercial Operations Worldwide, said the Emirates Western Force had proved to be a valuable addition to the airline's stable of high-profile sporting associations across the globe and was in no doubt the benefits for both organisations would continue to flourish into the future. Mr Vaughan said: "Emirates enjoys a long-standing global commitment to sport sponsorships and is passionate about rugby. "We are continually impressed by the drive and professionalism of the Emirates Western Force and by the ongoing passion and support of Western Australian rugby fans." RugbyWA Chief Executive Officer, Vern Reid, said securing an extension to the naming rights partnership with still a year to run on the current contract highlighted the brand strength of the Emirates Western Force and the positive impact the team had achieved in their short history. Mr Reid said: "Emirates is an international success story and a highly visible brand. Its continued commitment to rugby in Western Australia is a huge fillip for the code and also recognises the wonderful support we receive from the community across the state." Rugby's footprint in Western Australia has grown significantly since the introduction of the Emirates Western Force with participation rates in junior and senior competitions recording increases, while support off the-field continues to flourish in both corporate and membership sectors. The 2010 membership campaign has seen Emirates Western Force members renew at a faster rate than ever in anticipation of the action and atmosphere at a dedicated rectangular stadium. Emirates is part of an impressive list of corporate leaders who have recently re-committed to the Emirates Western Force for season 2010 and beyond. The Emirates Western Force will kick-off its 2010 Investec Bank Super 14 season on Friday, February 12 against the Brumbies.

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