As part of its global kiwifruit growth strategy ENZA is unveiling new branding for its kiwifruit packaging and promotional material this week at the world's largest fresh produce expo, Fruit Logistica in Berlin.

The 'Taste Explosion' branding will be rolled out in all markets for ENZA's ENZAGreen?, ENZARed? and ENZAGold? kiwifruit from next month. Each variety will have its own specific branded colour treatment.

Turners & Growers Managing Director Jeff Wesley says the company is steadily building its kiwifruit growing operations in both the northern and southern hemisphere and is now supplying kiwifruit to major supermarkets in Asia and elsewhere.

"The Taste Explosion graphic that we have developed for these brands goes back to the core of what we are about as a company, the taste and quality of the fruit" said Wesley.

This new look for ENZA kiwifruit is all about building consumer preference in the market. It's a premium look for premium varieties and reflects our position as an excitingglobal kiwifruit brand."

Turners & Growers and ENZA will again have a high profile at Fruit Logistica this week showcasingtheir premium Apple brands JAZZ? and ENVY? and a range of their kiwifruit varieties.