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Hallenstein Brothers launches new suit campaign

Contributor:
Fuseworks Media
Fuseworks Media

Pushing boundaries internationally is part of the vernacular of New Zealand’s leading clothing company Hallenstein Brothers. So it’s no surprise that the "brothers" landed in Cuba in January to shoot the new television commercial.

Add to the mix Danny O’Donoghue from the multi-platinum Irish band The Script, who has partnered with Hallenstein Brothers as the focus of the campaign, and you have the rich mix of culture as the perfect backdrop for the clothing range.

The new 60-second TVC, airs tomorrow night exclusively in the premier episode of Top Gear and explores the notion of ‘brotherhood’ set in the streets of Havana.

Hallenstein Brothers General Manager Glenn Hunter says; "With our online business, the reach is becoming more global, and Danny has global appeal. He’s had over a billion views on YouTube, a multi-platinum artist, and has been a coach on the hit television series The Voice UK…but he has never modeled before, so Hallensteins was thrilled to give him his first modeling job."

"Danny loves our latest range, which includes premium suiting with stretch fit technology, as well as new season fashion Chinos."

Working with Danny from The Script continues Hallenstein Brothers association with well-known music (Will.i.am, The Kin, Stan Walker), stars.

Filming took place in the streets of Havana the week the US began talks to lift trade sanctions with Cuba

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