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Harcourts' Showcase In China Generating "Serious Interest"

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Fuseworks Media
Fuseworks Media
Harcourts' Showcase In China Generating "Serious Interest"

A six-day showcase in Shanghai of more than $800 million worth of premier New Zealand property is generating "serious interest" from specially invited Chinese VIPs according to the organisers, Harcourts' franchise Cooper & Co.

The successful North Shore-based company's international marketing initiative is focused on presenting a collection of more than 50 residential, lifestyle, rural and commercial property and development projects from around New Zealand to Chinese millionaires and billionaires interested in investing and/or immigrating here.

Harcourts Cooper & Co Managing Director Martin Cooper says the feedback on both the portfolio and New Zealand as a place to invest or live has been very positive and he is confident sales will follow.

"Prior to our arrival in Shanghai there was already good interest, with local investment groups wanting to get involved and stories in local newspapers and television too.

"The feedback we've since had from the hundreds of high net-worth Chinese we've presented to so far has been encouraging to say the least," he says. "They have been impressed with our proactive approach, the specific Harcourts listings we're marketing and what they've heard about New Zealand more generally.

"Encouragingly a number of offers have already been made and there is serious interest in many more of the properties and projects we've showcased, with a lot of the potential buyers indicating they would like to take the next step and travel to New Zealand to inspect in person what they're interested in.

"In addition to connecting with potential buyers we've also been building relationships with both existing and potential business partners with a view to working together in the future, so that is another positive outcome from this trip."

As Mr Cooper explains, in total 57 properties and projects listed by Harcourts from Whangarei to Queenstown and with a total value of around $825 million are being showcased in the multiple sessions being held each day at the New Zealand Trade and Enterprise Shanghai business centre, New Zealand Central. This week Harcourts Cooper & Co has also secured the opportunity to host invited guests at the New Zealand Pavilion at the World Expo in Shanghai so they can learn more about New Zealand and get a taste of our lifestyle.

The properties included in the Exposure Shanghai initiative include Auckland waterfront homes priced at up to $14 million and premium multi-million dollar lifestyle properties in the Rodney District along with a selection of high-value rural and commercial properties and exciting development projects from around the country too.

As he explains, the guest list of more than 1200 VIPs has been built up from various sources including successful Harcourts Albany Sales Consultant Matty Ma (who is originally from China), immigration consultancy Austar and Shanghai real estate development company Sunteam,

"The database we have includes people who already have connections with New Zealand through business or for example through children studying here and also people who knew nothing beforehand about investing or living in New Zealand. All are looking for sound investment opportunities, with some also considering immigration."

Harcourts New Zealand CEO Hayden Duncan says with a limited pool of local buyers for high-end property and development projects in New Zealand targeting overseas buyers, with clients' support, is a logical part of the marketing mix.

"Harcourts want to achieve successful outcomes for our clients and that means being proactive and taking the appropriate approach to reach the maximum amount of potential buyers," he says," so I commend Cooper & Co for the effort they are making on their clients behalf to do that.

"They have recognised that China is a key source of investment and new immigrants and have put an immense amount of work into this project, being the only real estate company to date to secure an opportunity to use the New Zealand Pavilion at Expo and NZTE's New Zealand Centre, building and connecting with an exceptional database of potential buyers in China and establishing relationships for future marketing initiatives too."

Cooper & Co's partners in this special initiative include Luxury Portfolio, Umoview, Open2view, ANZ, Austar Immigration Group, Sunteam and Graphic Detail. An 18-strong Harcourts team have made the trip to Shanghai to present the properties to prospective buyers, with those who do not speak Mandarin being supported by translators.

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