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Introducing A Brand New Signature In Hospitality - Vivanta By Taj Hotels & Resorts

Contributor:
Fuseworks Media
Fuseworks Media
Introducing A Brand New Signature In Hospitality - Vivanta By Taj Hotels & Resorts

Taj Hotels Resorts & Palaces today announced the second phase of their brand architecture exercise with the roll-over of 19 hotels to their new brand, Vivanta by Taj Hotels & Resorts, slotted in the 5-Star Upper Upscale segment.

Sixteen erstwhile Taj Hotels joined the three existing Vivanta by Taj hotels to create a brand which has an inventory of nearly 2500 rooms. An aggressive expansion programme is already in place which will see the brand grow organically to more than 30 hotels with over 5000 rooms over the next two years.

Taj Hotels, Resorts and Palaces have created Vivanta after a series of extensive customer understanding studies. Vivanta by Taj Hotels & Resorts are slated to appeal to the cosmopolitan global traveler who appreciates new experiences and pleasant surprises. The Vivanta brand is positioned to be stylish and sophisticated, contemporary, vivid and creative and to afford a cool avatar of luxury.

Mr. Raymond N Bickson, M.D. & C.E.O., Indian Hotels Company Limited unveiled the new website http://www.vivantabytaj.com.

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