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Local Tourism Businesses Encouraged To Have Their Voice Heard

Fuseworks Media
Fuseworks Media

The region's tourism businesses can have their voice heard on the challenges and opportunities facing their industry at a workshop being held in Christchurch on 11 September 2009, organised by the Tourism Industry Association (TIA) with the support of Christchurch & Canterbury Tourism.

The issues and solutions raised at the Christchurch workshop, one of ten TIA* is holding around the country as part of its new NZ Tourism Regional Leadership Series, will then be delivered directly to the Prime Minister and Minister of Tourism John Key at TIA's Tourism Leaders Symposium in Wellington in early October.

"The workshops are an opportunity for us to hear the latest views from the tourism coalface so we can continue to advocate strongly and ensure this important industry gets the support it needs," says TIA Chief Executive Tim Cossar.

"It is one year since TIA presented the Tourism Industry Election Manifesto to the incoming National Government, outlining the industry's top priorities and the action we wanted the government to take to help us address the challenges and lift our game. We've made good progress since then on several key industry priorities and have raised the profile of tourism as a bedrock of the New Zealand economy. It's critical we keep that momentum going."

The Christchurch workshop will also feature practical advice on matters like on-line marketing trends and tips from regional tourism leaders that can be implemented immediately by businesses as they head into the 2009/2010 summer season.

"Christchurch & Canterbury Tourism is right behind this TIA initiative," says Chief Executive Christine Prince. "We recognise that our industry is in a critical period of development and change, with many new opportunities on the horizon. Strategic, visionary thinking, and good decision-making now will make the vital difference," says Ms Prince. "Our regional operators all have exceptional drive and passion for their businesses and this leadership workshop will be the opportunity we need to harness our combined energy and ideas for the coming summer season and the years ahead."

For more information and to register see

*TIA has developed the Tourism Regional Leadership Series and Tourism Leaders Symposium on behalf of the Tourism Industry New Zealand Trust. New Zealand Trade and Enterprise is a strategic partner in this event which is sponsored by Air New Zealand.

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