In April 2012 the TVNZ/NZ Marketing Awards called for Everything Marketing, and you answered with record number of entries and new entrants being received for the 2012 TVNZ/NZ Marketing Awards.

"The partnership between NZ Marketing magazine and the Marketing Association (MA), to reposition and re-launch the TVNZ/NZ Marketing Awards over the past three years, has been hugely successful - it has increased the perceived credibility, value and relevance of this awards program "says Natalie Innes, Goodman Fielder.

The dedication and passion from this partnership has enabled the awards to celebrate its 21st year with great success. With eight new categories it enabled the wider businesses to enter their work within the context of their industry and this was showing through the 49% increase in the number of entries and the 32% increase in the number of unique entrants we received this year.

Not only did we have new categories for businesses to enter this year will also had a whole new judging process with the largest number of judges being involved. Natalie Innes, who has been a TVNZ NZ Marketing award judge for the last 7 years said "The whole entry and judging process is more robust and the entry criteria and categories more relevant. Finalists, and in fact all entrants, can be confident in the fact that their entries are being judged on marketing strategy, process and discipline, not just campaigns, and by a broad range of trusted and respected marketing and business leaders."

This year's list of finalists sees frequent contenders joined by new finalists with a total of 45 entries all in the running to be recognised and take the top spot in the highly coveted supreme category.

The full list of finalists can be found below or visit www.everythingmarketing.co.nz.

With the finalists decided, the awards night beckons to celebrate the coming together of brands, ideas, skills and people. Winners will be revealed at the awards evening on Thursday 30 August at the The Langham, Auckland.

Ticket bookings can be made online at http://www.everythingmarketing.co.nz/

INDUSTRY AWARD FINALISTS

2degrees - The Mission Continues ANZ New Zealand - RWC2011 Activity

Arthritis New Zealand - Arthritis, It Could Surprise You

Bank of New Zealand - Kick off! The Plunket Appeal Jersey Swap BNZ's 2012 Plunket Appeal Activation

Bank of New Zealand - Closed for Good' 2012 Volunteering Initiative

Boundary Road Brewery

Christchurch City Council - Share An Idea

ecostore - Brand Transformation

Fairfax Media

Farmers Trading Company - Farmers Club

Fast Fresh & Tasty Ventures - Fast Fresh & Tasty

Fisher & Paykel Healthcare - Optiflow

Fonterra Brands (New Zealand) - Symbio Probalance Yoghurt Launch - Two x Finalists

Fonterra Brands (New Zealand) - Anchor Strong

Frucor Beverages - Mountain Dew Ambassador Programme

Frucor Beverages - Mountain Dew - New Flavour Launch & "Skate Pinball" Campaign - Two x Finalists

Frucor Beverages - h2go Cash Caps

Frucor Beverages - Discovering our Blue side - The Launch of V Blue - Two x Finalists

GE Money - Gem Visa Launch Goodman Fielder NZ - The Launch of Vogel's Gluten Free Range

Hewlett-Packard New Zealand - HP Winter Garden - Two x Finalists

Kellogg (Aust) Pty - Nutri-Grain Ironman Sponsorship

Kiwibank - Offset Mortgage - Two x Finalists

Kiwibank - Green Ops - Two x Finalists

MediaWorks TV - Feels Like Four

Mount Cook Alpine Salmon - Saikou Sushi Grade Salmon

New Zealand Rugby Union - Investec Super Rugby 2012: Be Part of It!

New Zealand Transport Agency - Give way

Panasoinic New Zealand - Panasonic Lumix Paper Plus Group - Paper Plus Brand Relaunch 2011

Pfizer New Zealand - Pfizer Avigra Launch

Pfizer New Zealand - Building informed Quitting with Champix - Two x Finalists

Pfizer New Zealand - Viagra = Avigra -Two x Finalists

Positively Wellington Tourism - The Wondrous Wellington Advent Calendar

Powershop- Two x Finalists

RedWitch Analog Limited - The Seven Sisters

Refresh Renovations

Safekids New Zealand - Safekids NZ Child Driveway Run Over Awareness Campaign

Sanitarium Health and Wellbeing NZ - Sanitarium Game Plan

State Insurance - With You in the Water

The Business - Bellamagia Hosiery

The Electricity Authority & Ministry of Consumer Affairs -What's My Number consumer information programme - Two x Finalists

Volkswagen New Zealand

Yellow - Yellow Toolbox

Z Energy - Z is for New Zealand (the launch of Z) - Two x Finalists

JUDGES CHOICE AWARD FINALISTS

ANZ New Zealand - RWC2011 Activity -Two x Finalists

Bank of New Zealand - Closed for Good' 2012 Volunteering Initiative Boundary Road Brewery - Three x Finalists

Dollop Foods - Dollop Puddings

ecostore - Brand Transformation - Three x Finalists

Farmers Trading Company - Farmers Club - Four x Finalists

Fast Fresh & Tasty Ventures - Fast Fresh & Tasty - Two x Finalists

Fonterra Brands - Symbio Probalance Yoghurt Launch Frucor Beverages - Mountain Dew Ambassador Programme

Frucor Beverages - Mountain Dew - New Flavour Launch & "Skate Pinball" Campaign - Four x Finalists

Frucor Beverages - Discovering our Blue Side - The Launch of V Blue - Two x Finalists

Goodman Fielder NZ - The Launch of Vogel's Gluten Free Range - Three x Finalists

Hell Pizza - Pizza Roulette

Hewlett-Packard New Zealand - HP Winter Garden - Two x Finalists

Kiwibank - Offset Mortgage - Three x Finalists

Kiwibank - Green Ops - Four x Finalists

Lion - Te Hana Launch Campaign

Lion - Speight's Cider

Loyalty New Zealand - Fly Buys / New World In-Store Christmas Event DM Campaign

Loyalty New Zealand - Fly Buys / New World Wine Sale Campaign MediaWorks TV - Feels Like Four - Two x Finalists

Mount Cook Alpine Salmon - Saikou Sushi Grade Salmon - Five x Finalists

New Zealand Rugby Union - Investec Super Rugby 2012: Be Part of It!

Paper Plus Group - Paper Plus Brand Relaunch 2011 - Three x Finalists

Pfizer New Zealand - Pfizer Avigra Launch - Two x Finalists

Pfizer New Zealand - Viagra = Avigra - Two x Finalists

Powershop

RedWitch Analog - The Seven Sisters - Three x Finalists

Refresh Renovations

Safekids New Zealand - Safekids NZ Child Driveway Run Over Awareness Campaign

Sanitarium Health and Wellbeing NZ - Sanitarium Game Plan The Business - Bellamagia Hosiery - Two x Finalists

The Electricity Authority & Ministry of Consumer Affairs - What's My Number Consumer Information Programme - Three x Finalists

Volkswagen New Zealand - Two x Finalists

Yellow� - Yellow� Toolbox

Z Energy - Z is for New Zealand (the launch of Z) -Four x Finalists

INDIVIDUAL AWARD FINALISTS

Claire Jackson - Glow Consulting Ltd

Ben Shaw - Boundary Road Brewery Ltd

Sophie Rose Nicholas - Mitre 10

Andrew Hill - Lion

Jasmine Griffin - J.H Whittakers & Sons Ltd

Ian Moody - Westpac New Zealand

Denise Goodwin - Volkswagen New Zealand

Jeanette Paine - Unitec Institute of Technology

Renee Colquhoun - MediaWorks TV

Nick Swallow - Auckland University of Technology

Maddy Simpson - Hewlett Packard NZ

Alan Carnaby - carboNZero Holdings

NZ Transport Agency

BrandCom

Tim Gray - New Zealand Magazines

Aurelia Moly - Mars New Zealand

Air New Zealand