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Nelson Boysenberries Win Star-Turn On Ice Cream Lids At Home And New Levels Of Demand In Japan

Fuseworks Media
Fuseworks Media
Nelson Boysenberries Win Star-Turn On Ice Cream Lids At Home And New Levels Of Demand In Japan

As Nelson's boysenberry harvest concludes this summer, growers are enjoying a new sense of achievement. Their fruit has won new-found fame with a mention on 500,000 ice cream lids at home this year, and top billing in healthful drinks, lollies and biscuits in Japan.

Tip Top Ice Cream has recognised New Zealand's taste for boysenberries and the region that grows its fruit, by printing 'Nelson Boysenberries' on every lid of Boysenberry Ripple ice cream.

It's the first time a region has featured on the lid of a 2-litre tub of Tip Top ice cream, and it signals greater acknowledgement by the company of its long-standing commitment to home-grown ingredients like fresh cream and fruit.

Boysenberry was found to be the nation's second favourite ice cream flavour in a recent poll* - second to time-honoured favourite hokey pokey. Sales figures show that New Zealanders enjoyed 1,216,000 litres of Tip Top's Boysenberry Ripple flavour in 2009.

Tip Top Marketing Manager Trish Whitwell says Boysenberry Ripple is a uniquely-New Zealand flavour. "Kiwis love the combination of smooth creamy ice cream and tangy boysenberries, and it responds to a growing craving the nation has for fruity ice cream."

This year, along with ice cream novelties like Boysenberry Trumpet and FruJu Berry Fruit Whip, Tip Top's Boysenberry Ripple ice cream is expected to deliver 90 tonnes of boysenberries grown on 6 hectares of Nelson land - that's a total of about 13 million individual boysenberries - rippled through the country's ice cream, whipped on sticks and dolloped on cones.

Barry Wratten's Lower Moutere orchard grows 30 hectares of boysenberries, alongside big crops of apples, pears and maize on the family's 250 acres.

He says 75% of his boysenberry harvest is exported, but the 25% that goes to Tip Top is an important mainstay especially in the face of the strengthening New Zealand dollar, and he welcomes the new recognition Tip Top is giving Nelson boysenberries on its ice cream lids.

"We are delighted to be one of the first regions to be recognised on Tip Top's lids. It's like a mini billboard at the kitchen bench or on the dessert table of New Zealand families, so it's a valuable form of promotion for Nelson and for boysenberries," he says.

Barry's team of 25 pick the fruit through the night at harvest-time, and within 12 hours of picking, the fruit is in the cool store ready to deliver to Tip Top in the form of seedless boysenberry puree.

Nelson grows about half of the world's crop of boysenberries, and Barry Wratten says fifteen new products like boysenberry & vinegar breakfast drinks, boysenberry biscuits and boysenberry lollies are being launched to satisfy a growing taste for the New Zealand fruit in Japan this year.

So, whilst the harvest is 90% complete this season, the world is waking up to Nelson boysenberries in another hemisphere and its new-found fame on ice cream lids at home.

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