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Neverblue And It's Just Lunch Sign Agency Agreement For Australia

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Fuseworks Media
Fuseworks Media
Neverblue And It's Just Lunch Sign Agency Agreement For Australia

23 August 2009 - Neverblue, a premier global lead generation network, announced today that it has signed an exclusive agency agreement with the largest offline dating service in the world, It's Just Lunch. The agreement appoints Neverblue as the exclusive agent in Australia, where It's Just Lunch has over a half dozen offices.

It's Just Lunch has taken a unique spin on dating for busy professionals by starting to blend on and off-line dating services. "What is exciting to me is how we're still witnessing the evolution of convergence in dating. Big brands like It's Just Lunch with incredibly successful offline offerings are revolutionizing how they reach Internet consumers through performance marketing," said Ryan Gerhardt, Business Development Manager for Neverblue. It's Just Lunch clients receive personal interviews with an It's Just Lunch dating director and are then introduced to other like-minded singles at local restaurants.

"It's Just Lunch is making a smart move by boldly expanding internationally through performance marketing," stated Hakan Lindskog, President and CEO, Neverblue. "Neverblue's publishers can help them efficiently tap niche markets and reach interested consumers around the world on a strictly pay for performance basis. We are excited to have the opportunity to assist them as they expand their brand globally," continued Hakan.

"We chose Neverblue to exclusively run these CPA campaigns because they have a proven track record in dating, give me the control and visibility I need and are willing to invest in my company's success" said Irene LaCota, President of It's Just Lunch.

About It's Just Lunch

It's Just Lunch is a specialized dating service for busy professionals. It's Just Lunch's dating directors arrange quality lunch dates or drinks after work in discreet, relaxed and no-pressure settings. The company, which has arranged millions of first dates in cities all over the world focuses on minimizing the stress of dating for clients and maximizing dating efficiency. Staff members help coordinate schedules and select restaurants for lunch, brunch or after-work drinks. It's Just Lunch was founded in 1991 and has grown to service over 150 cities within the US, Australia, Singapore, Thailand and Ireland. For more information, please visit www.itsjustlunch.com.

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