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NuZtri gains pre shipment approval for China

Fuseworks Media
Fuseworks Media

The New Zealand Infant Formula Industry has suffered significantly in the last few years due to the Fonterra whey protein issue and the new regulations for Infant Formula entering the Chinese market. With only nine Infant Formula factories now having been approved to export infant formula to China, the production volume has dropped significantly. Meanwhile, Ireland has successfully boosted its share of the Chinese infant formula market to 9% from 0% in just a few years.

All dairy exporters currently face substantial risks with testing at the Chinese border. Often the same tests carried out in China result in a different outcome to tests carried out in New Zealand laboratories.

In a world-wide first for dairy products, The China Certification and Inspection Group (CCIC, a company owned by the Chinese Government) has selected NuZtri to take part in a test trial. The trial will allow NuZtri dairy products to be tested in New Zealand by an accredited laboratory and they will therefore receive automatic entry across the Chinese border without any further testing. This will allow shipments of NuZtri dairy products to China the certainty that the products will move quickly through the Chinese border.

This would not result in there being less testing of products to ensure product safety. There will just be a major change being that those tests will now be undertaken by an approved New Zealand based laboratory prior to shipment.

As a true New Zealand local infant formula brand, NuZtri has worked hard with the NZ China Food Safety Association (NZCFSA) to eliminate some of the uncertainty faced by all dairy exporters to China. Over time the hope is that all New Zealand Dairy companies meeting CCIC requirements will be awarded this special privilege.

This agreement is a major breakthrough for dairy exporters. To mark this special occasion, an official signing ceremony for the agreement between Nuztri (Best Health Products Ltd) and China Certification and Inspection Group took place at Christchurch City Council Mayor’s Lounge on the 4th of March 2015. This event was supported by the Ministry for Primary Industries (MPI), the Christchurch City Council and Consulate General of The People’s Republic of China in Christchurch.

The event was a great success. Consul-General Jin Zhijian of the People’s Republic of China Consulate General in Christchurch, Bruce Burdon, and Acting Director Market Access of Ministry for Primary Industries, Mr. Yuan Jiancheng, Director of CCIC Food Safety Traceability Center, Rod McMillan, and Director of NZ-China Food Safety Association, and Brent Thornton, General Manager of NuZtri, addressed over 40 guests and local and International media reporters.

News about NuZtri and CCIC signing this agreement in Christchurch, has gone viral in China.

Xin Hua News Agency, the China state-owned news wire agency, sent their chief reporter in New Zealand and a camera person to the meeting. Their article covering this event has been relayed by 900 media sites in China as at 10am, 6 March 2015.

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