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NZ energy efficiency companies to seize Aust opportunities

Fuseworks Media
Fuseworks Media

Six New Zealand companies specialising in energy efficient products and services will head across the Tasman this week as part of New Zealand Trade and Enterprise’s (NZTE) Path to Market programme, with the aim of fast-tracking their entry into the Australian market.

Increasing energy costs, combined with the introduction of the carbon tax this year and greater consumer and business awareness around sustainability, mean the requirement for energy efficient products and services in Australia is greater than ever, presenting a real opportunity for companies who can offer unique solutions.

Michelle Templer, NZTE Regional Director, Australia Pacific, says findings from the global 2012 Energy Efficiency Indicator survey for Australia prove the appetite for energy efficient products and services is certainly growing.

"The survey revealed that 52 percent of Australian respondents have invested in energy efficiency in the past year, while 79 percent cited energy management as either very or extremely important to their organisations. A further 46 percent of business executives said they plan to increase spending in energy efficiency and renewable energy over the next 12 months."

The companies taking part in the Energy Efficient Products and Services themed Path to Market - Switch Lighting, Outpost Central, Triplics (ecoPortal), Senztek, Cosydome and Energy Light - will be well positioned to capitalise on this opportunity with the help of the Path to Market programme.

NZTE Customer Director Carole Wright says it is essential companies new to export or wanting to build on existing capabilities in Australia understand market requirements and have a sound market entry strategy, something the Path to Market programme prepares them for.

"The market opportunity for energy efficient products and services in Australia is growing, and the size, proximity and familiar business environment of the Australian market make it an ideal first market for most new exporters. However, companies need to be prepared," she advises. "Through a combination of expertise from NZTE and the private sector, Path to Market will ensure these businesses develop a smart and robust export strategy for entry into the Australian market."

While in Australia, companies will take part in the All-Energy Australia 2012 exhibition and conference, where a New Zealand-themed pavilion will be housed. They will also have the opportunity to hear from and network with members of the Clean Energy Council and Australian Cleantech Network. As part of Path to Market, companies also receive two days of onshore training, market information and advice, an assessment of their products and services by an expert panel and follow-up business coaching.

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