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NZ-safe baby formula to launch in China

Contributor:
Fuseworks Media
Fuseworks Media

New Zealand's strong food safety and consumer demand for quality is the starting point for a new venture - selling New Zealand infant formula, developed for Kiwi babies, into the Chinese market.

In July Carrickmore Infant Formula is being launched in both New Zealand and China. This launch will highlight both New Zealand's strict food safety laws and clean green reputation.

Carrickmore Nutrition Managing Director, Chris Claridge, said: "There are Chinese-owned and a few New Zealand owned milk powder companies selling NZ originated Infant formulas however, the fact we're selling formula made from fresh New Zealand milk to our children as well as those in the rest of the world, shows the confidence we have in our product. We are pleased to have a New Zealand product which is safe, nutritious and truthfully labeled. Following a thorough testing process, Carrickmore Infant Formula has met New Zealand and Chinese regulatory requirements. We will launch Carrickmore Infant Formula in Christchurch on 12 July and in Shanghai on 18 July. The first shipment leaves for China on 13 July."

Co-founder and former consultant obstetrician, Dr Richard Claridge, said "We are pleased to launch Carrickmore Infant Formula - we know we have a world-class baby formula developed with a focus on nutrition and child development.

For us this is part of a long commitment. We have undertaken significant levels of research, developed a Memorandum of Understanding with the University of Canterbury to research maternal and neonatal nutrition and we have developed a range of complimentary products including a Cod Liver, Flax and DHA and ARA oil capsule range .

Both Dr Richard Claridge and Chris Claridge will be present in Shanghai, China to launch Carrickmore Infant Formula at the 12th Shanghai Children and Baby Maternity Products Expo (CBME 2012) on the 18th of July.

The CBME Expo includes 103.500 sq metres of space, 1,200 exhibitors from all over the world, with 1,900 brands represented and more than 90,000 buyers attending.

In the South Island of New Zealand, Trents Wholesale Limited, a subsidiary of Foodstuffs South Island Limited has been chosen as the distributor for the product. Gentech Food, based in Guangzhou and Shanghai has been appointed Master Distributor for China. Gentech currently distribute infant products to over 600 Mother and Baby stores throughout China.

"Fonterra Dairy Co-operative is the supplier of the milk base used in the production of Carrickmore Infant Formula, using New Zealand milk and packaged in Auckland. The strict quality control measures throughout the entire manufacturing process enable Carrickmore to guarantee the safety and integrity of our Carrickmore Infant Formula," said Chris Claridge.

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