Last year DraftFCB became the first ever to win both the RSVP and the Supreme Nexus Awards, this year they've scooped the Grand Prix once again with the Electricity Authority's What's My Number campaign. As well as an RSVP Gold and Bronze award and an RSVP Craft category winning entry with What's My Number.
"Perhaps controversially," says Sue McCarty "The Nexus Supreme was not awarded this year - whilst the judges were full of praise for the finalists and winners of the Nexus categories, they did not feel the benchmark for the Supreme award was met this year, reinforcing the fact that the big awards are about reaching a standard of response-driven marketing rather than being the best that particular year".
Showcased in the Great Room at the beautiful Langham Hotel, Auckland, the MC for the night Oliver Driver kept New Zealand's marketing industry professionals entertained and guessing , as to who would take out top prizes in this lavish ceremony.
AUT students Lucy Morgan and Tabitha Coleman took out the New Zealand Post Student Marketer of the Year, whilst Colenso BBDO, AIM Proximity, justONE, .99, Ogilvy New Zealand, DDB Group Rapp Tribal NZ, Air New Zealand, Barnes Catmur & Friends, Jericho, BNZ and Vodafone New Zealand all managed to produce Gold-winning entries and take home a top prize. But the winning didn't stop there, with many entrants celebrated through out the night taking home either Silver, Bronze and Craft Winning awards.
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