Featuring Full HD video recording, integrated GPS and Compass functions, the new digital cameras deliver Sony's cutting edge imaging technologies for versatile, effortless photo capture

Auckland, 13 January 2010 - Sony Electronics New Zealand has announced several new additions to the H, T, W and S series range of compact and stylish Cyber-shot cameras. Featuring intuitive imaging and advanced video recording, the new Cyber-shot range delivers effortless photo capture and beautiful images for any user.

Integrated for the first time in compact digital cameras, on the Cyber-shot TX7 and HX5V is Full HD AVCHD movie recording, a feature previously available only on Handycam camcorders. Just like the Handycam range, the Cyber-shot TX7 and HX5V can capture high definition movies with smooth subject movement and sharp images even under low light conditions.

The new range of Cyber-shot cameras enable users to take stunning photos even at night. Sony's proprietary "Exmor R" CMOS sensor is twice as sensitive to light producing higher definition images with reduced noise. Advanced GPS and Compass features display current geographical coordinates, offering novel ways for photographers to manage their photos. All cameras are compatible with both SD/SDHC memory cards in addition to Memory Stick.

"Sony continues to be a leader in the digital camera market by combining advanced camera technologies with our unique Sony style. Taking beautiful photos and full AVCHD videos is easier than ever with our new range of Cyber-shot cameras," says Mrs. Fleur Picot, Product Manager, Digital Imaging, Sony Electronics New Zealand.