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Stuff.co.nz today announced that it has become the first major NZ online publisher to segment for sale its domestic and international audiences resulting in significantly reduced wastage for advertisers.

Typically 25% of page views on New Zealand media websites are from international visitors.  "For most advertisers that's a significant waste of advertising impressions and campaign dollars" said Head of Fairfax Digital, Stephen Smith.

The new Stuff.co.nz rate card looks to improve the return on investment for advertisers through the targeting and delivering of advertisements to New Zealand online users only, optimisation of the number of times an individual is shown an advertisement and the granular targeting of audiences.

"Advertisers have been asking for these options which we are pleased to offer as a first in the New Zealand market", said Fairfax Digital Advertising Manager, Kirsty Harman.