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Tip Top Conquers Marshmallow

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Fuseworks Media
Fuseworks Media
Tip Top Conquers Marshmallow

A chocolate fish-shaped ice cream, just under a decade ago, was the first time Tip Top had tried to make a marshmallow-wrapped ice cream on a stick, but back then marshmallow proved to be a formidable production challenge and the product was discontinued .... TODAY the ice cream-maker who won 2010's Supreme Ice Cream Award re-writes ice cream history.

After nine years, nine trials, more than 2000 man hours, Kiwi ingenuity from a team of 100 people, and 12,500 litres of pink marshmallow, Tip Top Ice Cream has produced what is believed to be the world's first novelty ice cream wrapped in marshmallow.

"This time we can say we have conquered marshmallow", says Angelina Ashcroft of Tip Top.

The new ice cream started out as a sample which was hand-made by Senior R & D Technologist Jane Ogg (31). Liking what they saw and tasted, the company then worked together to produce Memphis Meltdown Rocky Road which delivers chocolate ice cream rippled with raspberry jelly, dipped in pink marshmallow, and smothered in choc, nuts and coconut - on a stick.

With a culture of tenacity at Tip Top, the engineering and operations team responded to the challenge. Pipes clogged with quick-setting marshmallow wouldn't be conducive to seamless manufacturing, so the engineers worked out a way to heat and insulate the pipes to allow the marshmallow to flow.

Memphis Meltdown is a favourite with Kiwis and is New Zealand's most technically-advanced ice cream. It's no stranger to world-firsts and in fact it now boasts an uncanny three.

First came Memphis Meltdown Gooey Caramel in the '90s. A triple-dipped ice cream with a layer of caramel sandwiched between two layers of chocolate had never been made anywhere in the world, commercially, before. Realising the uniqueness of its invention Tip Top patented its intellectual hot-property in the world's biggest ice cream market - the U.S.

Next, the now-famous innovation team at Tip Top invented the world's first ice cream-making process that puts whole mini-biscuits into Memphis Meltdown Big Bikkie. This second Tip Top invention was protected by securing patents in 21 countries and forging a joint-venture deal with an international producer of manufacturing technology - Cherry Burrell.

The third Memphis Meltdown invention, known among the team as 'Rocky', is expected to cause a jaw-dropping reaction yet again in the international ice cream world.

Jane Ogg says her creation was spurred on by a constant creative buzz at Tip Top.

"I have always loved food and I really enjoy the opportunity to combine science with art in this job. It's exciting to see the original concept become a commercial reality. It's every young R & D technologist's dream", says Jane Ogg. SEE MORE ON JANE BELOW.

Memphis Meltdown Rocky Road will be in dairies and service stations (singles) around the country this week and in supermarkets (in multipacks) from 21st June 2010.

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