NZ Consumers Can Now Purchase Thousands of Products on the One-Stop Internet Shopping Service.

Today Yahoo!Xtra announced the launch of the new Yahoo!Xtra Shopping website, offering over 10,000 products for sale: everything from appliances to wine, cosmetics, flowers and gifts. The experience is seamless: one site, one shopping cart and one easy check-out process.

Yahoo!Xtra Shopping carries a wide selection of leading global brands including computers & peripherals from Canon and Hewlett Packard; Toys from Mattel and Hasbro; and cosmetics from Clarins and Smashbox. New brands and product ranges will be added in the weeks leading up to Christmas, with some brands pre-releasing their hottest new products exclusively on Yahoo!Xtra Shopping. In addition, Yahoo!Xtra Shopping also has strong relationships with leading New Zealand retailers including Smith & Caughey's, Stevens, Nest and Lighting Direct.

A continuing focus of the new site will be on daily deals: 24-hour online sales on products spanning across every category. As an added incentive, daily deals will also include free shipping.

``Yahoo!Xtra's audience already strongly identify us as a trusted source for shopping information, researching prospective purchases on Yahoo!Xtra Search, so this is a natural step for us,'' explains Yahoo!Xtra CEO, Kevin Bowler. ``We are New Zealand's favourite home page, and a big reason for this is because we provide all of the online essentials to Kiwis: email, search, news - online shopping was the logical progression in meeting the needs of our audience.''

``We're confident that New Zealanders will find the cure for the Christmas Shopping blues with Yahoo!Xtra Shopping,'' continues Bowler. ``Each year New Zealanders face the same frustrations of Christmas Shopping: circling parking lots, dealing with crowds. We already know that 75% of Kiwis research online before purchase, and now we're giving them the option to avoid the malls and make those purchases online.''

Check out Yahoo!Xtra Shopping now at http://shopping.yahooxtra.co.nz/.