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Stuff launches news video platform Play Stuff

Contributor:
Fuseworks Media
Fuseworks Media

Today, Stuff has launched Play Stuff, the new home for local and international news content, including Stuff’s own award-winning journalism.

Continuing to build on Stuff’s bold vision to be a platform for other publishers’ content, Play Stuff features free content curated from numerous content providers including BBC, Reuters and the Press Association alongside a raft of content from NZ On Screen, Bravo New Zealand, Les Mills, Madman, Red Bull, VICE and more.

Play Stuff can be accessed directly from Stuff’s home page as well as within articles, and is also available at www.playstuff.co.nz. It launches on desktop, tablet and mobile as well as new iOS and Android apps.

It offers curated long and short-form videos across a broad range of genres including the latest news, sport, entertainment (short film, comedy and local music) and lifestyle (travel, food, fitness and motoring), as well as documentaries. Consumers can select from up to 10,000 video titles at launch, with new content being added every day.

Stuff CEO, Sinead Boucher, says Play Stuff fills a gap in New Zealand for curated short-form news and entertainment and will complement Stuff’s strong network of national and local coverage.

"Play Stuff is an innovative new video on demand product that will appeal to a broad audience, including younger viewers. It is designed to showcase Stuff’s award-winning video journalism as well as meet the audience’s appetite for different kinds of content. Our advertising customers want to have their brands presented in a brand safe, quality environment and Play Stuff helps to meet that demand. It opens up a multitude of powerful new opportunities for them.

"This is one of the biggest and most exciting innovations we’ve delivered on Stuff, as we continue to be the leaders in delivering Kiwis the journalism and content they want."

There has been an enormous growth in online video in New Zealand over the past two years, with an increasing trend for short-form video. Over half of all Kiwis watch video content on their smartphone at least once a week.

Other domestic partners of Stuff include TVNZ, RNZ, Bauer Media, Maori TV and Newsroom.co.nz which specialises in deep coverage of NZ news and affairs.

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