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Continued growth for RNZ across all platforms - RNZ

Contributor:
Fuseworks Media
Fuseworks Media

RNZ audiences continue to grow in an uncertain and changing New Zealand media

environment.

The fourth and final nationwide GfK radio industry survey for 2019 reflects a solid period

of growth for live listening on RNZ National and RNZ Concert with radio results

enhanced by continuing growth across digital channels for the multimedia broadcaster.

The GfK survey results released today show that typically 676,500 New Zealanders or

15.6% of the 10+ population are tuned in to RNZ each week - an increase of 6,900

compared to the previous survey.-

Among all radio listening in New Zealand, RNZ National has a significant market share of

11.2% and cumulative audience of 600,600, an increase of 800 compared to survey

three.

RNZ Concert is also up compared to the last survey, with a weekly cumulative audience

of 173,300 or 4.0% of the 10+ population. This is an increase of 7,700 compared to the

third 2019 GfK survey for the network.

There have been strong performances from some key RNZ National programmes.

In the critical breakfast period, Morning Report (Mon - Fri 6am - 9am) reaches 433,800

people, or 10% of people aged 10+ across New Zealand. During the week Nine to Noon

(9 am - midday) has seen growth of just under 10,000 listeners, compared to the

previous survey, while on the weekend Sunday Morning (7am - midday) has increased

its listenership by 12,900 and now has an audience of 282,600.

Continued growth in audiences for First Up with Indira Stewart (Mon - Fri 5 am - 6 am)

reinforces the importance of the recently established programme for early risers. The

First Up cumulative audience of 92,400 is an increase of 4,800 compared to the previous

survey.

The strength of RNZ is emphasised by the performance of RNZ’s digital channels. In a

typical week, 834,945 users now visit and engage with the RNZ website. This is up 37%

year on year.--

RNZ Head of Digital Content, Megan Whelan, acknowledged the importance of an

innovative approach to content delivery.

"We’ve seen remarkable growth on all our digital platforms in the past 12 months. It’s a

testament to the importance of trusted public service journalism and engaging

storytelling. We’ve tried a lot of new things, and it’s delightful that the audience is

clearly into it."

RNZ content published on Facebook also showed impressive growth, typically reaching

548,182 users each month, also up 37% year on year.---

Users of RNZ’s YouTube channel are consuming more of its content, so far in 2019 views

have topped 14.3 million, up an impressive 6.9 million, 108% year on year. ----

RNZ Head of Radio and Music, David Allan, said the latest GfK results were particularly

pleasing, noting the important contribution of live radio to RNZ’s dynamic approach to

delivering public media content to all New Zealanders.

"Live radio remains a very important component of the RNZ offering to New Zealanders

with a thirst for quality journalism, news, information, music and entertainment. This is

reflected in our performances across the radio market and we are delighted with the

position that RNZ holds at the end of another very successful year of nationwide

industry surveys"

" RNZ’s live radio and digital platforms, when combined with collaborative partnerships

with other major organisations, including Stuff, NZME, MSN, TVNZ and Bauer, are a

powerful means of extending the reach for trusted and independent public media

content. "

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