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An open invitation to radio listeners throughout Aotearoa to remix celeb beats is set to uncover the next wave of up-and-coming music producers while normalising te reo MÄori.
For the first time ever remix whakataetae - the inaugural George FM Waiata Reo Remix Comp officially hit the airwaves this week thanks to a music community collab.
George FM and partner, Manukau Urban MÄori Authority with backing from the MÄori Broadcast Funding Agency, Te MÄngai PÄho have collectively joined forces to foster talent.
They’ve teamed up with chart favourite MÄori artist, Rei to give aspiring producers the chance to remix one of his tunes.
Rei says, "’Chasing The Sun’, from my latest album, ‘Enjoy The Ride’ has been translated into te reo MÄori. I’m looking forward to hearing what the new producers of Aotearoa can do with ‘WhÄia te RÄ’. Let’s cook!"
Listeners are encouraged to enter their remix and the song made by the winning producer will be played on George FM and earn $500.
George FM Content Director Dean Campbell hopes the bounty might be spent on upgrading the winner’s producing studio and pave the way for more waiata reo remixes in the future.
"Unearthing the next wave of producing talent, while at the same time introducing listeners to more waiata reo MÄori is how we want to awhi the airwaves," he says.
"Our audience love their house music and drum and bass at the moment, so I’m looking forward to seeing how they flip the original ‘WhÄia te RÄ’ into a banger for raumati."
George FM Te Ao MÄori consultant, TÄ«pare NgÄ of M.U.M.A says, "We know te reo and MÄori artists resonate everywhere, look at Ka Hao and Rob Ruha on Tik Tok recently!
So this is us continuing to nurture talent and keep the home fires burning. I’m hoping we get a good dose of wÄhine throwing their skills in the ring too."
Launched on Monday 22 November, the competition closes at midday Wednesday 8 December.
The song stems can be downloaded at georgefm.co.nz with entries to be emailed to music@georgefm.co.nz when done.
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