Absolut Vodka has launched the new Absolut 'Drinks' campaign in the New Zealand market - the latest work of a new generation of creative visionaries.
Through collaboration with renowned fashion photographer Ellen Von Unwerth and critically-acclaimed actresses Kate Beckinsale and Zooey Deschanel, 'Drinks' brings the cocktail world to life by celebrating unique Absolut drinks.
This new campaign pays tribute to those drinks that have changed the scope of the cocktail community.
The initiative underlines the thought that each cocktail starts with a story - from the modern interpretation of the Cosmopolitan credited to veteran New York barman Toby Cecchini, to the legendary lore of the Bloody Mary's creation at Harry's Bar in Paris.
Honoring these classic cocktails that have been part of the norm in the drinks world for decades, Absolut Vodka unveils its latest tribute to cocktail culture.
"The Absolut 'Drinks' campaign is a witty interpretation of classic cocktails that pay homage to the legacy of the world's number one premium vodka, Absolut, as a truly iconic spirits brand and the key ingredient in making these drinks an exceptional experience for consumers and bartenders," says Rachel Morrison, Absolut Group Brand Manager in New Zealand.
"No other vodka has had as much longevity within both the cocktail and creative worlds, and 'Drinks' is the culmination of our 30-year history of bringing collaborations to life."
Known for her distinctly bold and playful adaptations of fashion and beauty photography, Ellen von Unwerth captures the characters of actresses Kate Beckinsale and Zooey Deschanel, as they are immersed creatively in different cocktail worlds.
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