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Another Great Week For TVNZ's Ratings

Contributor:
Fuseworks Media
Fuseworks Media
Another Great Week For TVNZ's Ratings

Last week was another great week for TV ONE and TV2, as highlighted in the top "week in review" stories on TVNZ's business marketing site tvnzplanit.co.nz.

TV ONE's Breakfast grew audiences week on week and greatly outperformed TV3's Sunrise year to date across all time zones against AP25-54.

Breakfast's average audience for AP25-54 was almost 500% that of Sunrise's average audience for the same demographic, and in TV3's target demographic of AP18-49 Breakfast's average audience was over 440% greater than Sunrise's. Household Shoppers with kids 0-14 (HHS w/kids 0-14) also prefer Breakfast to Sunrise, with Breakfast averaging an audience 260% greater than Sunrise for this demo.

TV ONE's top Aussie drama Packed To The Rafters also had a stellar week last week, growing audiences both week on week and year on year, across all key demographics. The show achieved an average audience of 11.4 for AP 25-54 (compared to TV3's Lie To Me which got a 6.0); a 9.2 in TV3's target demo of AP18-49 (compared with Lie To Me's 5.3); and a 12.3 for HHS w/kids 0-14 (compared with Lie To Me's 6.8).

And it was a similar story on TV2.

TV2's Supernanny continued to grow audiences both week on week and year on year across key demographics, gaining a massive 16.2 against HHS w/kids 0-14, and a 13.2 against TV2's target demo of AP18-39. Even against TV3's target demo of AP18-49, Supernanny outperformed TV3's James May's Toy Stories.

Sexy drama Nip/Tuck had another sensational week. For two consecutive weeks now, Nip/Tuck has outrated all peak shows on TV3 against Household Shoppers with kids 0-14.

TV2's Private Practice also continues to grow audiences week on week and year on year in its Tuesday timeslot. For AP18-39 Private Practice gained a massive 16.4 target audience ratings points (TARPs) versus TV3's NCIS which gained 5.4 TARPs; and against AP18-49, it achieved 15.4 TARPs versus NCIS's 4.9.

Lost is not losing out with audiences, with the show's repeat slot on Tuesdays at 10.30pm growing audiences week on week and year on year, up at least 2 ratings points week on week for each key demographic and significantly ahead of TV3's comparative slot.

TV2's Saturday night line up is also going from strength to strength, with AFHV and American Idol growing audiences week on week and year on year against AP18-39, HHS w/kids 0-14, and AP 18-49.

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