Official data detailing August's viewing behaviour shows 3 News has lost to ONE News in its own target demographic for the first time since the Beijing Olympics.

The average audience across the month of August 2010 shows that ONE News had 205,190 viewers aged 18-49 watching the main 6pm bulletin every evening compared to 198,650 viewers in the same age group watching 3 News. July data showed ONE and 3 News were neck and neck with ONE News just slightly behind in TV3's own target demographic.

The last time ONE News beat 3 News in 18-49 age group was in August 2008 (during the Beijing Olympics).

Total viewership data for all news and current affairs television programmes during August on FTA is detailed below. AVERAGE TELEVISION NEWS VIEWERSHIP FOR AUGUST 2010

TV ONE TV3 NZI Business 59,010 Campbell Live (R) 8,130 Breakfast 194,690 ONE News Midday ONE News @ 4:30 132,610 106,080 3 News at Twelve 30,100 ONE News 671,030 3 News 376,020 Close Up 525,430 Campbell 252,660 Tonight

Sunday Fair Go Q+A

183,520

521,810 660,900 68,530 Nightline

60 Minutes Target The Nation 156,700 292,310 399,530 14,940 TV ONE MTS Te Karere 4pm Marae 70,410

54,080 Te Kaea 7:30pm Native Affairs 5,950

13,970