New Zealand film BOY has reached an incredible milestone to become the number one New Zealand film of all time, overtaking The World's Fastest Indian with a lifetime box office of over $7,050,000.
Since opening on March 25th, BOY has consistently held its own in the box office weekly charts, and in record time has taken just 8 weeks to become number one. In comparison, The World's Fastest Indian took 46 weeks to reach the same level. BOY is expected to add a further $1 million to the box office total by the end of its cinema run.
Writer, director and star of BOY, Taika Waititi commented today about the achievement "I'm very proud. There isn't really much to say on the subject other than I'm extremely pleased and proud and so happy New Zealanders are choosing local content over the bigger blockbusters. Shōgun is pleased."
BOY has also seen a revival in the 1984 hit song Poi E, with a fresh music video created by Waititi and Whenua Films to include clips from the film. The song has re-entered the New Zealand singles charts, illustrating the extent to which New Zealand has embraced and taken ownership of BOY, ensuring the film is most certainly now a classic.
BOY, written, directed and starring Taika Waititi is a hilarious and heartfelt coming-of-age story. Set on the rural East Coast during the 80's, BOY tells the tale of Boy, Rocky and their inept wannabe gangster father Alamein. Inspired by Waititi's Oscar-nominated Two Cars, One Night and his own childhood in Waihau Bay.
Released through Transmission Films on 54 screens nationwide, BOY has now widened to over 75 screens throughout the country due to popular demand.
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