The Edge is launching Hug A Ginga Day Off in style, with an exclusive party in Auckland tonight.
Hug A Ginga Day ambassador, Annabelle Fay will keep guests entertained with a musical showcase whilst they enjoy red and orange themed canap�s and cocktails.
For the past six years, The Edge has dedicated a day to celebrating redheads by rallying all New Zealanders to simply 'Hug A Ginga'. In 2012 it's about giving a Ginga the day off!
Rather than just a 'hug', New Zealand employers, teachers, parents even personal trainers can show their support and appreciation for redheads by giving them the day off.
A day off work, home work, PE class, doing the dishes, the gym, filling the water cooler, making lunch; whatever it is The Edge is calling on the nation to embrace redheads.
"It's about showing Gingas some appreciation and making them feel proud of their flaming locks," says Leon Wratt, Programme Director of The Edge.
And it seems many New Zealand companies are already embracing tomorrow. DVS, redhead.co.nz and Quitline are giving their redheaded staff half a day off.
Auckland Jet Boats and PINS Westgate and Lincoln are offering free rides and tenpin bowling for any redheads. First on Windsor in Invercargill will serve any redheads free coffee.
Plus plenty of Schools are hosting bake sales and putting on special lunches.
If people still wish to hug a Ginga, "please hug responsibly" says Dom Harvey from The Edge.
"You can watch our Hug A Ginga etiquette video at theedge.co.nz."
The Edge 'Hug A - Ginga Day Off' stations will be set up across the country in 17 locations, where redheads can go and receive some Ginga love (just in case they don't get the day off anything)!
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