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Life Is A Beach, And Jimmy Buffett's Inviting You All To Join In The Fun In January 2011

Fuseworks Media
Fuseworks Media
Life Is A Beach, And Jimmy Buffett's Inviting You All To Join In The Fun In January 2011

This summer Te Wero Island at Auckland's Viaduct Harbour will become a tropical oasis when Jimmy Buffett & The Coral Reefer Band extend the Auckland Seafood Festival with one very special performance on Saturday 29th January.

For singer/songwriter Jimmy Buffett, life is a beach and everyone is invited to join in the fun. Based on the popularity of Buffett's music, notorious persona and his embrace of the island escapism lifestyle with his legions of Parrotheads - as his devoted fans are known - this beach party may never end. What can one expect from the man who famously said, "If life gives you limes, make margaritas."

Born in Mississippi and raised in Alabama, Buffett has translated his easygoing Gulf Coast persona into more than just a successful recording career - expanding into restaurant chains, clothing, nightclubs & literature - though it has to be said that the basis of the business empire that kept him on the Fortune magazine list of highest-earning entertainers is his music.

Buffett's music is known for its humorous chronicles of a laid-back seafaring life; his philosophy speaks that while things in the world may be wrong, and life can be littered with strife, right now everything is just fine. Such an ethos is encapsulated in hits such as Margaritaville (No. 234 on the Recording Industry Association of America's list of "Songs of the Century"), Cheeseburger In Paradise, Come Monday & Changes In Latitudes, Changes in Attitudes. He has recorded over forty albums, most of which have gone gold, platinum or multi-platinum. His sold-out concert tours are an annual rite of summer passage for his legions of fans, affectionately known as Parrotheads, many of whom are professionals by day and who dress in spectacular and outrageous tropical outfits and headwear when Jimmy comes to town.

Whilst best known for his music, which portrays the tropical escapist lifestyle he's renowned for, Buffett is also an author, businessman and philanthropist. A best-selling author, he has to date written three #1 New York Times best sellers both on the fiction and non-fiction lists, making him one of only eight authors in history who have reached #1 on both lists. Other authors on this fabled list include Ernest Hemingway, John Steinbeck and Dr Seuss.

About writing he said... "The basic way to be a good writer is to keep your eyes and ears open, and keep an open mind. If you can listen and you have a bit of imagination, you can create. I listen to everything. But don't go to a particular place and listen to the bellman at the hotel that caters to tourists. Go down to the local bar, to the waterfront where the fish are cleaned and listen to the local people. That's where you get your information."

Aside from his career in music, Buffett is also at the helm of the successful Margaritaville Caf restaurant chain - a popular escapist dining concept which first opened in Key West, Florida in 1985 of which Buffett said "When I started out playing bars in this town, all I wanted was enough money to buy a boat I could sail away on if success faded. The other alternative was to buy my own bar so I could hire myself and just keep singing. Welcome to Margaritaville!" The Margaritaville chain now boasts several other establishments throughout the world including eight mainland USA locations as well as another ten properties in the Caribbean, Mexico and Hawaii.

Buffett has been involved in many charity efforts over the years, raising money and awareness for various organisations including The Save The Manatee Club (leading the West Indian Manatee preservation efforts), The Singing For Change Foundation, "Surviving The Storm" Hurricane Relief Concert in Orlando, Foreign Correspondent's Club Charity Fund (Buffett not only performed for free at an event in Hong Kong, but also paid for the concertgoers' tequila and beer), and in July 2010 Buffett put on a free concert on the beach in Gulf Shores, Alabama - a response to the BP oil disaster. In addition, many Parrothead club activities across the world are focused on charity work.

As if that weren't enough for Buffett, he is also a fourth-generation sailor and fisherman, a pilot, a surfer, and a frequent traveller to remote and exotic destinations of the world, having become addicted to National Geographic magazine as a child.

New Zealanders, it's summer and the party is about to start. It's time to kick back and grab yourself a frozen concoction and let the cool breeze blow over. Do not miss out on Jimmy Buffett & The Coral Reefer's landmark return to our shores. JIMMY BUFFETT & THE CORAL REEFER BAND Presented by Chugg Entertainment & the Auckland Seafood Festival

Saturday 29th January Te Wero Island, Viaduct Harbour Auckland

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