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New Zealand To Host Swedish Style

Fuseworks Media
Fuseworks Media
Swedish Style.jpg
Swedish Style.jpg

14 October 2008 - Swedish royalty, dignitaries and some of Sweden's leaders in design, music and business will descend on New Zealand to celebrate the best in Swedish innovation, design and culture next week.

Swedish Style, an event that was celebrated in Melbourne and Sydney in 2005, is to be held in New Zealand for the first time with Auckland playing host to the week-long event from October 18-25.

Sweden is better known for pop icons Abba and stylish brands such as Electrolux and Absolut Vodka, but Swedish Style will give Kiwis much greater insight into the many facets of contemporary Swedish life and culture.

A number of events will take place over the week to showcase modern Swedish trends in design, art, music, gastronomy, travel, business and sustainability, most of them free to the general public.

Visiting Auckland is Swedish Style patron, HRH Princess Birgitta, sister of H M King Carl XVI Gustaf. This will be her first visit to New Zealand. Princess Birgitta has a keen interest in design like her late uncle, "The Design Prince of Sweden", Sigvard Bernadotte.

Joining the Princess will be Lill Lindfors, a famous Swedish singer and entertainer, Alexandra Charles head of Sweden's biggest non-governmental organisation The 1.6 Million Club, and entrepreneur Kristina 'Kikki' Karlsson, founder of the quirky stationary chain Kikki K. As well as key Swedish business and sustainability leaders and designers.

Swedish Ambassador for New Zealand and Australia HE Karin Ehnbom-Palmquist said Swedish Style will help strengthen the ties between New Zealand and Sweden and broaden New Zealanders' view of Sweden.

"Although separated geographically, Sweden and New Zealand are closely connected through common values. This will be an opportunity to bring Swedish culture to life and for Kiwis and Swedes to get to know each other better," Ehnbom-Palmquist said.

"We have bought together a fun and informative range of events and guests to showcase the very best of Swedish design, fashion, sustainability, music, gastronomy and business to introduce a multi-faceted picture of modern Sweden."

Highlights of Swedish Style include Quality of Life an exhibition showcasing 30 products that represent contemporary Swedish product design, from simple but ingenious objects to advanced, pioneering technology. Another visual showcase, on display for the first time in the Southern Hemisphere is Sweden in Ten Perspectives, an exhibition of Swedish culture portrayed through wearable art.

For the 2000 expat Swedes that now call New Zealand home, Swedish Art & Design Extended is an exhibition of Swedish artists and designers living in New Zealand, including screen printer Susanne Khouri who has lived here for 30 years.

For a taste of Swedish cuisine, lunches will be hosted daily at White at the Hilton on Princes Wharf. International Swedish chefs Robbie ijvall and Daniel Palmqvist will create authentic Swedish dishes with a modern twist including delicacies such as Beef la Lindstrm - a minced beef, beetroot and caper pattie - and Gubbrra - a herring based salad - alongside famous Swedish meatballs and a chic Absolute vodka cured salmon.

A range of half and full day symposiums on design, sustainability and entrepreneurship have also been organised in conjunction with Auckland University, Auckland University of Technology and Better By Design. These events are for business leaders and professionals but are also open to students and the general public.

The Swedish Style events are being hosted at venues around Auckland including, AUT St Paul Street Gallery, The Hilton Hotel, University of Auckland Business School and Auckland Museum.

Swedish Style, an initiative of the Embassy Of Sweden, was first held in Tokyo in 1999.

All events are open to the public with a charge applying to some events. For more information about Swedish Style and programme visit:

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