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One Direction steal show at Kids' Choice Awards

Contributor:
Fuseworks Media
Fuseworks Media
Taylor Swift and Michelle Obama
Taylor Swift and Michelle Obama

The 25th anniversary show was once again an action packed slime fest, fast tracked to New Zealand audiences at 6.30pm on Sunday 1 April on Nickelodeon. The hottest global stars, New Zealand's favourites One Direction, Taylor Swift and Katy Perry all featured in the show to receive awards, or perform live.

One Direction performance which stole the show and had all the celebs on their feet and dancing, from Michelle Obama and her daughters Malia and Sasha to Katy Perry, Victoria Justice, Taylor Swift and Selena Gomez.

KCA Host Will Smith, Halle Berry and Bieber Among Celebs Doused with Green Goo

Mega-stars including Katy Perry, Taylor Lautner, Big Time Rush, Selena Gomez, Kristen Stewart, LMFAO and Justin Bieber reigned as this year's favourites, winning top honours at Nickelodeon's 25th Annual Kids' Choice Awards.

Hosted by international superstar, and 10-time KCA winner Will Smith, the awards were broadcast from the Galen Center at USC in Los Angeles where kids' top choices in television, movies, music and sports were revealed through a flying blimp, silver robot and sword swallower. Smith made an aerial entrance onto the venue by parachuting down from the official KCA blimp, a 246-foot orange airship situated above the arena.

After rappelling to the stage and deactivating a booby trap set by a mysterious Creepy Voice determined to stop the show, Smith kicked off the silver anniversary celebration with a performance of "Can U Handle This" and balloons filled with confetti and slime.

First Lady Michelle Obama made her first-ever appearance at Nickelodeon's Kids' Choice Awards, presenting Grammy Award-winning singer/songwriter Taylor Swift with this year's The Big Help Award in recognition of her extensive philanthropic endeavours, including her work with tornado and flood survivors in the United States.

The Big Help Award recognizes individuals who take actions to better the world and whose significant impact on their community has inspired kids to do the same.

The star-studded event got off to an immediate sticky start with Halle Berry's surprise sliming in her audience seat. Looking good in green, Lautner received the ultimate gooey prize for accepting Smith's challenge to a push-up contest, while presenter Chris Colfer was doused in slime by an exploding blimp at the podium.

Much to his disappointment, Cee Lo Green was not so green after being revealed as the Creepy Voice who tried to ruin the show. Instead, he got "ice cream sundae'd" by Smith who said being slimed was an honour and his behaviour was unslimeable.

Bieber, the mystery celebrity who won the live viewer vote during the show, received both a blimp and a slime bath as he and Smith closed the show in signature green style with slime cannons in the grand finale.

Kids paid tribute to their favorites by casting over 220 million votes March 1-March 31 in 20 categories. In addition to the Kids' Choice Awards website on <a href="http://nick.com/">Nick.com</a>, families were able to vote via the Nick mobile website (<a href="http://wap.nick.com/">wap.nick.com</a>) and through a KCA app for the iPad, iPhone, and iPod. Fans were also able to vote for their favourite stars using a Facebook application on the Nickelodeon Facebook page.

Users voted from a tab on the page and, for the first time ever, the entire voting experience could be embedded directly into Facebook wall posts. Also new this year, fans were able to vote for their favorite nominees on Twitter through the use of custom hash tags and SMS subscribers could vote on a category per day for the three weeks leading up to the event.

Orange blimps were presented to Adam Sandler for Favourite Movie Actor; Kristen Stewart for Favourite Movie Actress; Alvin and the Chipmunks: Chipwrecked for Favourite Movie and Puss in Boots for Favourite Animated Movie.

Taylor Lautner won top honours for Favourite Buttkicker and Katy Perry took home the blimp for Favourite Voice from an Animated Movie for her role of Smurfette in The Smurfs. In the television categories, Favourite TV Show went to Victorious; Favorite Reality Show to Wipeout; Favorite Cartoon to SpongeBob SquarePants; Favorite TV Actor to Jake Short; Favorite TV Actress to Selena Gomez and Funniest TV Sidekick to Jennette McCurdy.

In music, top honors went to Selena Gomez for Favorite Female Singer; Big Time Rush for Favorite Music Group and Justin Bieber for Favorite Male Singer; while the track "Party Rock Anthem" by LMFAO won for Favorite Song.

Most valuable players Tim Tebow and Danica Patrick won for Favorite Male Athlete and Favorite Female Athlete, respectively. The Diary of a Wimpy Kid series garnered Favorite Book and Just Dance 3 won for Favorite Videogame.

Global superstar Katy Perry took home a blimp and made her KCA performance debut, rocking the stage with "Part of Me," off her just-released special edition CD Teenage Dream: The Complete Confection.

Later in the show, international pop sensation One Direction-Harry Styles, Zayn Malik, Liam Payne, Louis Tomlinson and Niall Horan-gave a scream-worthy performance of their hit single "What Makes You Beautiful."

The star-studded telecast featured additional celebrity participants, including: Emma Stone, Andrew Garfield, Miranda Cosgrove, Zac Efron, Josh Hutcherson, Jaden Smith, Willow Smith, Jada Pinkett Smith, Robert Downey Jr., Heidi Klum, Chris Rock, Big Time Rush, Keke Palmer, Nicki Minaj, Ludacris, Cody Simpson, Jennette McCurdy, Sarah Hyland, Ariel Winter, Victoria Justice, Nolan Gould and many others.

For the first time ever, E! broadcast live from the Galen Center during an hour-long Live From the Red Carpet pre-show featuring celebrity arrivals and interviews with the nominees, with select moments airing on Nickelodeon. Hosted by Ross Mathews and Kelly Osbourne, the coverage included a musical performance by Keke Palmer and Max Schneider (How to Rock) of "Me and You Against the World," an original song from Nick's upcoming original TV movie Rags.

In celebration of the KCA milestone, Nickelodeon upped the digital presence of the 25th Annual Kids' Choice Awards across a variety of platforms that included cross-platform interactive experiences, before, during and after the big show, on Nickelodeon websites, Twitter, Facebook, and mobile and iOS devices. Leading into the awards, special guest correspondents Daniella Monet (Victorious), Jeff Sutphen (BrainSurge), and Zach Sang captured all the action on the orange carpet in a live stream on <a href="http://nick.com/">Nick.com</a> and multiple platforms-Facebook, Android and iPhone smart phones and iPads. During the Countdown to Kids' Choice pre-show, kids were able to participate in the experience with total access to live event coverage, including an exclusive performance by Keke Palmer of "Stand Out," another original song from Rags. Exclusive Nick cameras offered multiple viewing angles and were featured alongside celebrity tweets, interactive polls, real-time updates and photos from the orange carpet and backstage.

Fans at home were able to submit questions to the pre-show hosts and saw their poll results displayed on large screens on the orange carpet. Coverage during the event included a live backstage companion stream and interviews during the main show, live on the app and on Nick.com.

After the show, fans can relive their favourite show moments by watching video highlights from the live show, flipping through orange carpet, live event and performance photos and read through recaps.

This year, kids not only picked the winners, but they got to help host Smith make this awards show the biggest, messiest and slimiest show ever, by collecting goo for the Global Slime Collection via a gamefied digital experience in the weeks leading up to the big show.

Through brand-new iPad, iPhone, iPod and iOS apps, and the <a href="http://www.nick.com/kids-choice-awards">KCA website</a>, kids were tasked to find slime hidden throughout the photo galleries, news and videos, which was then used throughout the show.

The apps and website featured clips and photos from past Nickelodeon Kids' Choice Awards shows, along with promotional spots, dedicated information pages on Smith and nominees, a KCA news blog, trivia, personality quizzes and two new KCA-themed online games. Nickelodeon's virtual worlds and websites-Monkey Quest, Neopets and Petpet Park-also launched exclusive KCA-themed promotions and games.

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