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One million Kiwis tune in for launch of X Factor

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Fuseworks Media
Fuseworks Media
One million Kiwis tune in for launch of X Factor

1,066,500 New Zealanders tuned in during last night’s 90-minute premiere of The X Factor NZ (5+ cume), with the TV3 show dominating the competitive Sunday night schedule, winning the timeslot in all key demographics.

The X Factor NZ lifted TV3’s performance across the night, (6pm-10.30pm) with TV3 winning the night in the key 18-49 and 25-54 demographics.

The episode one numbers give The X Factor NZ a bigger series launch than 2012 ratings juggernaut, The Block NZ. The X Factor also out-performed international stable mate The X Factor USA.

The first episode had an average total audience of 487,700 (5+ average) which grew throughout the episode, peaking at 546,600 in the last quarter hour. By midnight Sunday, there had been 12,900 Video on Demand streams of the episode.

In the key commercial demographics, the premiere won a 26.9% share in the 25-54 demographic, a 31.9% share in 18-49, a 37.4% share in 18-39 and was popular family viewing with a 30.5% share in the Main Household Shoppers with Children demographic.

The X Factor was also a hit on social media, with a level of engagement not seen previously by TV3. During the broadcast, four of the top five trending topics in New Zealand were about the show with #xfactornz in top place, and #xfactornz also trended worldwide reaching number four.

The X Factor NZ Facebook page has grown by 8,500 fans since the first episode started at 7pm Sunday night, and popular posts went viral; a meme about contestant Mitchell Wahl (and his chickens) was viewed by over 123,000 people within 30 minutes.

MediaWorks Head of Programming Mark Caulton says:

"We are absolutely delighted by the audience response. The X Factor NZ has been years in the planning, and it has been well worth the wait. There’s plenty more to come, with more fantastic Kiwi talent, through the rest of the auditions, Bootcamp, Judges’ Retreats and 10 weeks of LIVE performance shows."

Episode two of The X Factor NZ screens tonight (Monday 22 April) at 7.30pm on TV3.

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