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Almost 2.2 million kiwis tuned in to watch the Royal Wedding last night. Official data from Nielsen TAM shows that 2,192,000 viewers watched the wedding at some stage between 7:30pm - 12:30am on TV ONE and/or TV3 (viewers who watched parts of the wedding on both channels have only been counted once to provide an accurate figure).
The ceremony itself drew the highest audience of the night. 1,376,610 viewers watched Prince William and Catherine Middleton exchange vows live from Westminster Abbey between 10:15-10:30pm. (884,190 on TV ONE - 492,420 on TV3) Arguably the 'most romantic' part of the event was watched by many more women than men.
64% of the audience watching the nuptials were women, 36% were men. TVNZ's official broadcast from the BBC attracted the highest share - 42% of people watching TV last night were watching the royal wedding on TV ONE, 18% of viewers watched it on TV3. As expected the event drew far more female than male viewers - 51% of men watching TV last night and 67% of women watching TV last night were tuned to the royal wedding on free-to-air TV.
Source: Nielsen TAM (Measurement: All people 5 years and over - average daily audience nationwide and All people 5 years and over - total reach nationwide (AKA cumulative audience)
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