After taking a break last year, the NZ-developed, internationally-acclaimed art and music mash-up is returning to the place where it first saw the light of day - Auckland.

Launched in New Zealand in 2004, the Tiger Translate concept fuses East and West, art and music so successfully that, as a concept, it has gone global - rolled out via similar events in New York, Copenhagen, Beijing, Bangkok and Berlin.

This year’s Translate takes on the theme of ‘The Streets’, a Music inspired Tiger Translate event.

Tiger Beer is calling on creative artists to develop their own music track or album artwork inspired by the 2012 Translate ‘Streets’ theme, and get the chance to showcase their entries at Tiger Translate in Auckland and possibly win a trip to the global Tiger Translate in Dubai.

Musicians are needed to create a track that captures the unfolding energy of the streets, and upload it to the Tiger Beer website - www.tigerbeer.co.nz. Talented artists are then encouraged to find a musician’s entry that gets their creative juices flowing and create an album cover to accompany the track which also showcases the theme ‘Streets’.

Budding musicians and artists as well as members of the public are encouraged to go to the Tiger Beer website and vote for their favourite entries, and those most deserving to be finalists at Tiger Translate event in Auckland on the 17th November.

Ten finalists, both musicians and artists, taking part at the Tiger Translate event will be judged by well known kiwi music and artist industry insiders, for the chance to win a trip to Tiger Translate in Dubai in January 2013.