Tickets for the 2012 Brancott Estate World of WearableArt (WOW) Awards Show were made available for purchase three weeks ago, and are selling well, says WOW Managing Director Gabrielle Hervey.

Ticket sales opened on February 1st for this year's Brancott Estate WOW Awards Show, which has returned to its traditional September / October season, running from Thursday 27 September - Sunday 7 October 2012, with the awards night being held on Friday 28 September.

Gabrielle Hervey says this year has been the best start to ticket sales that WOW has ever seen.

"People who have been to WOW before know that it is different and surprising every year, and so it is wonderful to see so many 2012 show tickets being sold to previous WOW audiences," Hervey says. "The early success of the Off the Wall: World of WearableArt Up Close exhibition, and the sell out show in Hong Kong has also shown WOW to a completely new audience, and we can see that these two WOW initiatives have helped contribute to the good start to the ticket season.

"This year, we also welcome back the biennial favourite Bizarre Bra Section to the seven garment categories, which alternates every year with the Man Unleashed Section," she says. "Each year the show is different so we can assure audiences they are going to see something new and spectacular."

2012 WOW GARMENT SECTIONS:

Children's Section. Theme: Conceal and Reveal: Designers are asked to create a garment that transforms with an element of surprise.

American Express Open Section. This section has no thematic boundaries and gives the designer complete freedom in concept, construction and materials.

CentrePort Illumination Illusion Section. This section also has no thematic boundaries giving the designer complete freedom of concept to create a work of art that glows under ultra violet light.

Tourism New Zealand Avant Garde Section. Designers create a wearable collision of art and fashion that is revolutionary, extravagant, stylish and skilful, driven by dreams and fantasies not commercial reality.

Gen-i Creative Excellence Section. Theme: Visual Symphony. Design a work of art that makes sound & will be choreographed to a music score composed especially for this section.

Bizarre Bra� Section. The Bizarre Bra art works have enormous potential to be highly creative witty reinventions.

Air New Zealand South Pacific Section. Garments celebrate what it is like to live in New Zealand and the South Pacific.

The World of WearableArt? is a concept created in 1987 by Dame Suzie Moncrieff, to take art off the wall and adorn the human form, then showcase each creation in a dramatic setting. A new way to experience art and fashion was born and Dame Suzie called it WearableArt?. The annual World of WearableArt Awards Show in Wellington, is proudly a New Zealand event, and now attracts over a third of its entrants internationally, giving the event a global flavour.

Tickets are on sale at www.worldofwearableart.com.