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NZers call for more action to promote healthy eating - Canstar Blue

Fuseworks Media
Fuseworks Media

More action on healthy eating emerged as a key concern for New Zealanders in Canstar Blue consumer research released today. The study surveying the sentiment of meal delivery kit users, found 87 percent of respondents believe more action should be taken to promote healthy eating. And 85 percent of respondents believed GST should be removed from fresh produce.

Canstar Blue New Zealand General Manager, Jose George says; while most purchase meal delivery kits for convenience, health and environmental concerns outweigh cost considerations.

"In addition to convenience, respondents highlighted freshness of ingredients, the opportunity to try new, and potentially healthier products as well as a reduction in the amount of food they throw away as key benefits to purchasing meal delivery kits," says Mr George.

My Food Bag, one of the first to enter New Zealand’s food delivery market, came out on top for consumer satisfaction. My Food Bag was awarded Canstar Blue’s top five star rating for taste, freshness and delivery as well as five stars for overall satisfaction.

Canstar Blue found the number of those purchasing meal delivery kits has been reasonably steady over the past 12 months. Of the 2500 surveyed, 18 percent had purchased a food kit service in the past 12 months compared to 16 percent at the same time last year. However, the last 12 months has also seen a number of competitors, from both New Zealand and overseas, enter the market which may place downward pressure on pricing in the future.

The full research commentary can be found on Canstar Blue’s website here:

Research highlights

87% of respondents believe more should be done to promote healthy eating.

85% of respondents think GST should be removed from fruit and vegetables.

82% of respondents use a meal delivery service for convenience.

80% of respondents have tried different foods as a result of a food delivery service.

65% of respondents believe they spend more than they would purchasing the food at the supermarket.

65% of respondents have less food waste as a result of using a meal delivery service.

58% of respondents feel they have a better diet as a result of having a meal delivery kit.

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